1. Data Type 2010 (Estimate) Population 4.4 million Literacy rate 100 % Per capita GDP US $ 4,400 Urban/rural population 53%/47% Cell phone penetration 2.8 million Internet penetration 28.5 % Georgia Country Snapshot

2. Georgia’s Advertising Market: “TV Takes All” Share of Advertising by Medium in Georgia compared to the rest of the World 80% goes to television marketers Only 1% goes to newspapers 5,1% Newspapers 4,6% Magazines 0,2% Internet 5,9% Outdoor 6,7% Radio 77,6% TV 25% Newspapers 12% Magazines 10% Internet 7 % Outdoor 8 % Radio 37% TV Share in % Globally 2008Share in % Georgia 2008

3. In 2010, the Georgian ruling party spent: GEL 10.13 million (approx. US $ 5.75 million) on TV ads and only GEL 493,800 (approx. US $ 280,000 ) on Print media and ads Billboards Political Control through Advertising Spending: The Ruling Party is the “Best Political Customer”

4. Case study: EGYPT

5. Data Type 2010 (Estimate) Population 80.4 million Literacy rate 71.40 % Per capita GDP US $ 6,200 Urban/rural population 43%/57% Circulation of Al-Ahram (largest newspaper) 1 million Land line telephone connections 10 million Cell phone penetration 82.19 million Internet penetration 20% (broadband: 1 million) Egypt Country Snapshot