1. Expanding Territory KBS’ Response to New Media Environment

2. TV’s Share Declines Continuously

3. Internet Will Fill the Gap Internet Media Contact & Daily Routines By KOBACO (2008)

4. Who’s the Lord?  Will Linear Channel lose its ownership of TV to other entertainment devices such as game console?

5. Approach to Digital Media

6. Zzim Service Sliced, Clipped Video Scene Associated Advertisement Share and Distribute Tag Information

7. Conting Online Content Distribution Service Online Content Distribution Service All PSBs participating DRM Free High-quality Service DRM Free High-quality Service Comprehensive Offering Comprehensive Offering

8. Multi-Format Drama

9. iPhone Application

10. Broadband Connected TV

11. Inter-Connected Services Zzim: User Control Conting: Distribution Multi-Format Drama: Needs Mobile Apps: Device Broadband TV: Seamless User Experience All-Round Approach

12. Conclusion Programs only Public Broadcasters can produce Programs that can be enjoyed by all demographics Differentiate with Contents TV’s share is declining sharply Mobile & Internet services are growing fast Viewers expect to view contents in all screens, seamlessly Target All 3 Screens Cable, Satellite, IPTV Mobile devices Internet Services Provide Maximum Access