HKS Strategic Priorities Sarah Kruse, Alumni Relations and Resource Development September 2011

HKS Priorities

Reaching the Very Best Leaders Increase financial aid Explore cross-university partnerships Expand executive education

Transforming the Educational Experience to Equip HKS Students to Drive Positive Change Increase field/experiential education Increase technological sophistication

Generating Powerful Ideas That Address Our Most Pressing Problems Increase faculty funding Create cross cutting research initiatives Sample topics: Making Democracy Work Creating a Share and Sustainable Prosperity

Creating a Campus That Amplifies the Mission Conduct campus master planning process

Plan Proposing

Key Elements to a Fundraising Proposal Define the need, including current capacity and vision for future state. Tie the “solution” to larger institutional priorities/goals Highlight expanded goals and distinguishing features of program Describe the impact of the proposed program and what success would look like in a defined time period (3yrs, 5yrs, etc.) Include needs assessment: how much will the program cost and what are the component parts.

Translating a Program Proposal to a Fundraising Plan

Fundraising Process Assess institutional readiness and secure approvals for fundraising to support proposed program (1-3 months) Develop gift opportunities and the case for support (1 month) Identify donor(s) with interest in outlined area of support (1 month) Create donor strategy for cultivation/solicitation (total timeline: 3 months to several years depending on size and complexity of gift) Gauge senior level of involvement necessary (will the Dean or a faculty member need to be involved in the cultivation process) Have initial donor conversation to test level of interest in gift opportunity Have follow up meeting(s) with donor to further discuss the idea Present formal gift proposal Hold follow-up conversation(s) to answer questions/negotiate on terms Secure signed commitment with terms of gift Provide on-going stewardship of gift through regular reporting on gift sponsored activities, campus visits and other engagement with the institution. (minimally, annually)