WAVE OF CHANGE How can we use social media? Alyssa Ketterer, Digital Marketing Manager, SIA
Social Media: Not a fad… it’s a way of life
How can we use social media?
What are your goals? As SIA Governors… what are your goals when using social media? To reach members To communicate with fellow Governors To share information from Headquarters _________________
Where is your audience? Just because social networks exist… doesn’t mean you have to be on every single one. Facebook? Twitter? LinkedIn? Pinterest?
Soroptimists are on Facebook!
Facebook Group: SIA Region Governors
The #1 way you can share messages from Headquarters is… (drum roll please) Share posts from SIA’s and LYD’s facebook pages! So easy!
Message from Headquarters Posts to YouTube Local Member Update Great Examples:
Best Practices: Facebook Page v.s. Profile Page = organization, club, company, etc. Profile = personal (aka must be a person, human body) Page Administrators Identify multiple Page Administrators to help with creating more content
Best Practices: Facebook Timing Best times to post = during downtime + weekends Morning: 8:00AM – 9:00AM Lunch: Noon – 1:00PM End of Work Day: 4:30PM – 6:00PM Night: 9:30PM – 11:00PM Frequency = 3 or less posts/day Use the new scheduling tool:
Best Practices: Facebook Engagement Tips PHOTOS, PHOTOS, PHOTOS! (and tag people/organizations whenever possible) Videos (people love watching stories come to life) Short & Sweet: drive traffic to website Ask questions: use polls to survey Stats show that using Emoticons increases engagement! Always respectful & transparent Have fun! Have a personality!
Best Practices: Facebook How to create a Facebook interest list… (see handout: “Social Media Guidelines”)
Key Take-a-ways: How can we use social media? Two-way, Instant Communication Connect w/ Governors Share information from Headquarters Share updates from local clubs & members Maximize Engagement (see “Guidelines” handout) Short & Sweet posts Make it visual (photos/videos) Timing Listen & Respond Have fun! Have a personality Get Organized Page v.s. Profile Multiple Page Administrators Set up Interest List to help filter your newsfeed
Helpful Links: HOW TO’s How to create a Facebook page: How to create a Twitter account: How to upload videos to YouTube: How to set up a LinkedIn account: How to shorten links with bitly:
CONTACT INFORMATION Alyssa Ketterer Digital Marketing Manager Soroptimist International of the Americas LiveYourDream.org NEED HELP? Questions? Connect! LiveYourDream.Org Soroptimist International of Group: Soroptimist International of the Americas pinterest.com/pinyourdream/