Sponsorship Opportunities for the New York in Beijing Jazz Festival Spring 2012

  NYB project targets on the huge potential market in China major cities.  The first jazz promotion in history of China.  Massive advertising, commercial, and promotion will be launched before NYB festival.  NYB festival is supported by government of Beijing City.  Sister project of same business model was conducted successfully in Tokyo City, Japan. Introduction and Overview

  NYB Jazz Festival is the first stage of the project New York in Beijing. It is the first promotion for jazz music in Chinese major cities.  Idea generated from success of sister project “Jazz Tokyo” back in year  The success of “Jazz Tokyo” proved that there is a huge market for Jazz music in major Asian cities. History

 Testimonials from fans and sponsors of “Jazz Tokyo” “I wish they hold this music festival more than once a year. I love jazz music and I learn a lot in these two days. I’m seriously considering to travel to New York City and listen to the jazz there.” -Hiroshi Takashima (a fan of Jazz Tokyo) “We supported Jazz Tokyo since 2002 – the third year after Jazz Tokyo project achieved its great success. We have invested for six years and we will keep doing it. The project grows amazingly fast and the returns are great.” - Howard D. Schultz (CEO. Starbucks) Testimonials

 New York in Beijing targeting consumers:  23 – 40 years old  The Chinese rising middle-class; Highly educated; urban citizens  Active consumers highly define themselves  Seeking for variety lifestyles from other countries  Widely interested in different types of music Demographics

 New York in Beijing Opening Night - Jan 1, New York in Beijing Club, Houhai, Beijing New York in Beijing 2 nd night - Jan 2, New York in Beijing Club, Houhai, Beijing New York in Beijing concert night - Jan 3, City Stadium NYB Jazz Nights 2012

 SPONSORSHIP PLATFORMS Tier 1: Back Stage Sponsor Tier 2: Second Line Sponsor Tier 3: Front Stage Sponsor NYB Jazz Nights 2012

  Exclusivity in Category  Logo/marks in all print materials and ads  Official product/service designation  Presence and access to hospitality suites at all nights  Radio broadcast tags  TV tags Back Stage Sponsor

  On-line presence at  On-site signage  On-site sales rights  On-site schedules  Print schedules for performances in New York in Bejing Club Second Line Sponsor

  Publishing for Live CDs for performances in Festival  On-line presence at  Special announcement at all nights Front Stage Sponsor

 Image of NYB

  Yahoo and Google.hk advertising for NEW YORK in BEIJING official website and night club opening in Beijing. Starts from December 20 th. Lasts for at least a month.  Advertise on Chinese local media channels: baidu.com; sohu.com; PPS online TV, and provide links to official website from December 20th. lasts for at least a month.  Create official website for NEW YORK in BEIJING project. The website contains information about schedule of performances at NEW YORK in BEIJING theme night club and the jazz musicians who are going to perform at the opening night.  NEW YORK in BEIJING night club  Club events from 1 st Jan to Mar  NEW YORK in BEIJING JAZZ FESTIVAL opening night Festival Marketing

  For sponsorship opportunities, contact:  Yuki Shibata at: - NYB Jazz Nights (212) Contact