REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 1 Online Networking Guide, 1570 MySpace ® A. MySpace ® Introduction Social networking sites, such as MySpace ® receive very high online traffic. Some people spend a lot of time each day on these websites searching and communicating with friends. Hotels that use social media marketing strategies targeted to increase their visibility reach an Internet audience their websites.MySpace Potential hotel guests are using many different new sources for travel research. By participating in the online communications and interacting with potential guests, you engage the social media audience to help you spread your message. This strategy is sometimes called “Web 2.0” and an “Internet viral strategy”. Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 2 Online Networking Guide, 1570 MySpace ® B. MySpace ® Quick Facts  MySpace ® is an international social networking site with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos. MySpace  It was created in August 2003 and is now owned by Fox Interactive Media.  MySpace ® was overtaken internationally by main competitor FaceBook ® in April 2008, based on the number of monthly unique visitors. MySpace FaceBook Continue ► Read the Wikipedia ® article

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 3 Online Networking Guide, 1570 MySpace ® C. Why Use MySpace ®  MySpace ® is a customizable social media channel that has no limitations on what you can change, edit and add. MySpace  Businesses using MySpace ® can easily reach millions of users and quickly increase their “friends” base.MySpace  If the page is public, the millions of MySpace ® users can view your hotel’s profile.MySpace  MySpace ® is free for users. MySpace Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 4 Online Networking Guide, 1570 MySpace ® D. How to Set Up Your Hotel on MySpace ® To set up your free account, do the following: 1. Go to: 2. Click the “signup” button. 3. Enter your hotel’s address, name, “date-of-birth” (use yours, because it verifies age) and gender and click the yellow “sign up” button. 4. Enter CAPTCHA. 5. You’ll receive a confirmation to welcome you to MySpace ®. MySpace 6. Click on the link in the body of the to confirm your new MySpace ® account. MySpace Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 5 Online Networking Guide, 1570 MySpace ® D. How to Set Up Your Hotel On MySpace ® (cont.) 7. Once you confirm your new MySpace ® account, you will be taken through a series of pages that will assist you in the personalization of your new MySpace ® page/profile.MySpace 8. You will also have the option of allowing MySpace ® to help you find your friends/colleagues by checking your addressed for contacts already using MySpace ® through Gmail ®, Yahoo! ® Mail, AOL ®, Windows Live Hotmail ®, Windows Live Messenger ® or AIM ®.MySpace 9. After this, you’ll be taken to your main homepage. Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 6 Online Networking Guide, 1570 MySpace ® D. How to Set Up Your Hotel on MySpace ® (cont.) 10. On the top navigation tool bar, under ‘profile’, you’ll find the option to:  View profile  Edit profile  Customize profile  Manage applications  Manage Blog, Comments, Favorites, Photos, Playlists and Videos Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 7 Online Networking Guide, 1570 MySpace ® E. How to Manage Your MySpace ® Account 1. Go to your MySpace ® account daily or as often as possible.MySpace 2. Use your blog to let your friends and viewers know what specials your hotel is offering. 3. Update “Status” comment with what’s going on now at your hotel. 4. Be creative. Design your site to reflect your hotel’s unique personality. 5. To view two of MMI, Inc., MySpace ® websites, visit:MySpace Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 8 Online Networking Guide, 1570 MySpace ®