1. Making Sense of New Media Sue Fidler 26th April 2007

2. Making Sense of New Media Sue Fidler Introduction The Web Email and SMS RSS, Podcast and Widget Blogs, WIKIs, Chat and Forums Images and Video Community sites and virtual worlds

3. Making Sense of New Media Sue Fidler Who is using the e-communications? 34 Million people have access in UK - 57.2% of the UK population - 69% have broadband spend 10 hours a month on line - 25 million active surfers* Mobile penetration will top 100% in 2007 - soon more mobiles than people *Neilson Net ratings

4. Making Sense of New Media Sue Fidler

5. Making Sense of New Media Sue Fidler

6. Making Sense of New Media Sue Fidler > 32 million texts sent per day in UK > 60 billion emails sent daily worldwide > 50 million blog sites worldwide have been updated in last 30 days What are they doing?

7. Making Sense of New Media Sue Fidler Group planning: Purpose is to plan and strategise a website Key issues: audiences content functionality

8. Making Sense of New Media Sue Fidler Websites: What are they for? campaigning, brand building, fundraising, information Who are they aimed at? key stakeholders

9. Making Sense of New Media Sue Fidler Websites: What are they for? campaigning, brand building, fundraising, information Who are they aimed at? key stakeholders

10. Making Sense of New Media Sue Fidler What do your audiences want: Services Information Ways to support you How to get involved

11. Making Sense of New Media Sue Fidler Group planning: What is the purpose of your website? Who are your audiences? What are the key content areas?

12. Making Sense of New Media Sue Fidler Group planning: Audience Content Audience Content

13. Making Sense of New Media Sue Fidler Email and SMS: What are they for? Who are they aimed at?

14. Making Sense of New Media Sue Fidler Group planning: Who can you use email and SMS for? What are your key messages? Resources Data Protection Act

15. Making Sense of New Media Sue Fidler RSS, Podcasts, Widgets: RSS - Really Simple Syndication or Rich Site Summary – information provided by a site and displayed on yours Podcast - an audio file that you download and listen to on your computer or a portable MP3 player such as an iPod. WIDGET - Graphic which has live data from a site – such as how much has been raised against a total

16. Making Sense of New Media Sue Fidler RSS, Podcasts, Widgets: RSS feed Widget

17. Making Sense of New Media Sue Fidler Group planning: Can you provide interactive content? Who for/which format? What are your key messages? Resources

18. Making Sense of New Media Sue Fidler Blogs, WIKI’s, Chats and Forums: Chat room – real time chat between group Instant Messenger – IM – real time chat one-2-one Forums – bulletin board or list serve

19. Making Sense of New Media Sue Fidler Blogs, WIKI’s, Chats and Forums: Blogs (Web Log) – an updated, chronological publication of personal thoughts and Web links. WIKI - website (or pages) which anyone can edit, add to comment on and delete, without moderation or censorship

20. Making Sense of New Media Sue Fidler

21. Making Sense of New Media Sue Fidler Group planning: Who wants to communicate with you? What are the key subjects/discussions? Resources – Moderation?

22. Making Sense of New Media Sue Fidler Images, Video and Sound: Flick - is a photo sharing website and web services suite, and an online community platform used as a photo repository YouTube - is a popular free video sharing website which lets users upload, view, and share video clips. Podcasts – allowing users to load their own podcasts

23. Making Sense of New Media Sue Fidler

24. Making Sense of New Media Sue Fidler

25. Making Sense of New Media Sue Fidler Group planning: Does your audience have images and sound? How do you group/display them? Resources – Moderation?

26. Making Sense of New Media Sue Fidler Community Sites and Virtual Worlds: MySpace - is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos. Second Life - one of several online games, known as "massively-multiplayer online games" (MMOG) that allow people to inhabit alternative virtual worlds as a character of their choosing. These avatarsplay out their lives in 20,000 acres of digital space

27. Making Sense of New Media Sue Fidler

28. Making Sense of New Media Sue Fidler

29. Making Sense of New Media Sue Fidler Group planning: Do you want a community space? Do you want a virtual world presence? Who are they for? Resources

30. Making Sense of New Media Sue Fidler Bringing it all together: Website e-communications posted news interactive communication images, video and sound community and virtual worlds

31. Making Sense of New Media Sue Fidler Bringing it all together: Audience content interaction Functionality audience content Resources Content area audiences functionality