Optimized! Optimized! Mary Bowling Blog: Google+: Mary Bowling Blog: Google+: Introduction to Marketing

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Communicating via with people who have given you permission to do so What Is Marketing?

Optimized! Optimized! It’s more about engaging with people and NOT always about selling Marketing = Engagement

Optimized! Optimized! To stay in contact with your current customers and others who have expressed interest in your business Why Use Marketing?

Optimized! Optimized! Why Engage With Current Customers? It costs about 6 times more to gain a new customer that it does to keep a current customer

Optimized! Optimized! Why Engage With Current Customers? Current customers refer new customers to you along with their recommendation

Optimized! Optimized! Why Engage With Current Customers? Repeat customers spend more money with you than new customers

Optimized! Optimized! Marketing has the best ROI (return on investment) of all online marketing methods! Why Use Marketing?

Optimized! Optimized! Why Use Marketing? Direct mail marketing costs 20 times more than marketing to get the same response

Optimized! Optimized! Why Use Marketing Software? Easy to use Support and training Better, more consistent branding Better formatting, more visually appealing

Optimized! Optimized! Why Use Marketing Software? Industrial strength features and pros have your back Send more s at once Get better delivery rates Stay off spam lists Get tracking metrics

Optimized! Optimized! Why Use Marketing Software? Easier list management and compliance with regulations Add subscribers Remove unsubscribers Deal with bounce backs

Optimized! Optimized! Some of your choices: Mail Chimp Constant Contact Vertical Response See More Choices and Reviews: Choosing Marketing Software

Optimized! Optimized! Cost vs needs: Free or Free Trial Try before you buy Pay As You Go Pay for what you need when you need it Monthly subscription (often less than $10/mo) List size More addresses costs more Choosing Marketing Software

Optimized! Optimized! Features to consider: Free templates Tutorials and training materials Online Support Mobile-friendly s Choosing Marketing Software

Optimized! Optimized! Mobile-Friendly Required! 42% of all s are now opened on a mobile device! Increased by 120% in past 18 months Increased by 138% in the 18 months before that

Optimized! Optimized! Set up online forms where you can Link to these forms from other online places Collecting Addresses

Optimized! Optimized! Collect addresses at your place of business Ask in person and over the phone Collecting Addresses

Optimized! Optimized! Collect addresses at events where you are speaking, networking, exhibiting, etc Get explicit permission to people Collecting Addresses

Optimized! Optimized! Consider offering something of value in exchange for an address Collecting Addresses

Optimized! Optimized! Address Magnets Freebies Coupons Discount codes Loyalty perks E-books Whitepapers Useful Tools Insider Tips Statistics Guides How To’s FAQs Contest Entry VIP Status

Optimized! Optimized! Segment Your Lists Segment lists into meaningful groups Have people self-segment BUT don’t require too much information

Optimized! Optimized! Marketing vs Spam The receiver decides what is spam, not the sender If it’s something they want to see, it’s not spam

Optimized! Optimized! Don’t market w/o understanding its permission-based nature and the regulations that govern it. Is Marketing Spam?

Optimized! Optimized! Most marketing software is very sophisticated. Get the basics down first! Walk Before You Try to Run

Optimized! Optimized! Start collecting addresses, even if you’re not sure what to do with them, yet What’s Next?

Optimized! Optimized! If you already have a list, start thinking about how to leverage it to engage, build relationships and gain trust with current and prospective customers. What’s Next?

THANKS! Optimized! Optimized! Mary Bowling Blog: Google+: Class information: search-optimization/local-search- classes-at-planet-ocean/