1. Email and Automated email marketing

2. What we’ll be covering The importance of email Main features, benefits of the Engaging Networks email tool The importance of segmentation and responsive design The importance of welcome series Some good examples Technology overview Into the software Some tips for best practice

3. Why email still rules…quotes from the web “In the age of social networking web sites, email still remains the one online communication tool that everyone understands” “Email is still leagues ahead of social media” “Online marketing may be less complicated than you think: Social media is fine for getting consumers’ attention, but the real money is in tried and true email marketing” “There is still no better tool for building your online community”

4. Main benefits of the Engaging Networks email tool An easy way of reaching supporters Content personalisation via profiles and conditional content Higher conversions on prepopulated pages Advanced list builder to segment supporters Responsive design available for both email and landing page Email branding can be included on the landing page

5. Main features of the Engaging Networks tool Wide range of editing tools Conditional content Advanced list builder and sending options Split testing Email triggers Comprehensive reporting tools

6. mobile, mobile, mobile Email open rates on mobile went up by 300% between October 2010 and October 2012 Source: Return Path

7. mobile, mobile, mobile Mobile phones and tablets now account for 41% of all email opens in the US, up from 27% a year ago. Source: eMarketer Email Benchmarks: Key Metrics and Trends for 2013

8. The importance of automated email marketing Text goes here Types of automated emails: Reactivation email series Membership renewal series Email sign up welcome series Donation welcome series Event sign up welcome series Have I mentioned welcome series? Source: Experian: The welcome email report: benchmark data and analysis for engaging new subscribers through email marketing

9. Examples…they don’t have to be pretty to be effective Text goes here

10. Examples…keep it simple

11. Examples….Connect email with landing pages

12. Technology overview ‘Power MTA’ technology Thousands of emails per minute Multiple IPs sending email Bounce and suppression management Deliverability consultants Don’t forget SPF!

13. Into the software

14. Remember: don’t treat everyone like everyone

15. Take away points Use tables to lay out your content Personalised emails bring better results Make sure links are prominent (if images are used, make sure there is a text link nearby, alt attribute); Track your links Minimise the use of images, don’t rely on them to convey your key messages Avoid video Use inline CSS Provide an easy way to unsubscribe

16. Thank you jonathan@engagingnetworks.net