1. Alisa Wilcox John Richardson
How To Grow Your Sales and Keep Your Customers Engaged Through Marketing!
Alisa Wilcox
John Richardson

2. Today we are going to cover the following:
What is Marketing?
Why is it important to businesses of all sizes?
What is the top reason you need to have an marketing plan in place?
What are the components of the Marketing?
Brand
Content
Engine
Format
List
Content Plan
Getting Started Checklist
Video

3. What is Email Marketing?
marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every sent to a potential or current customer could be considered marketing.

4. Why is it important to businesses of all sizes?
marketing gives you direct access to your target audience and is checked more often than any social network.
Statistics show that marketing contributes the highest return on investment when compared to other digital marketing strategies.

5. What is the top reason you need to have an email marketing plan in place?
Customer Engagement!

6. What are the components of the Email Marketing?
Brand
Content
Engine
Format
List
Content Plan

7. What are the components of the Email Marketing?
Brand
Logo
Message

8. What are the components of the Email Marketing?
Content
Blog Articles
Upcoming Events

9. What are the components of the Email Marketing?
Engine
Hosted
Large User Base
Metrics
Options:
Constant Contact ($20/Month)
AWeber ($19/Month)
MailChimp.com ($0 for up to 2K Subscribers)

10. What are the components of the Email Marketing?
Format
Template
From
Subject Lines
Content (Images, Text)
Calls to Action

11. How To Grow Your Email List
Add a FREEBIE To Your Website
Create Facebook Ads to Direct Traffic
Collect Signups
Automate FREEBIE delivery
Automate s to go out to the List

12. Growing Your Email List

13. What are the components of the Email Marketing?
Content Plan
Schedule
Content to be included

14. Getting Started Checklist!
Clarify your Client Engagement Goals
Determine your Brand
Define what/where Content
Create your Content Plan
Create your List
Select Your Engine
Select Your Template
Design your

15. Video
bit.ly/LearnScoreSB
bit.ly/LearnScoreSB

16. Q & A Thank you for attending!
If you are interested in Free Local Mentoring:
Go to our site:  
If you are interested in discussing becoming a SCORE Counselor, go to: