Using Website Statistics To Your Advantage 19 January 2010 Webinar Copyright Danemco LLC.

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Presentation transcript:

Using Website Statistics To Your Advantage 19 January 2010 Webinar Copyright Danemco LLC

Why Track Statistics "Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates." -- Thomas S Monson Set Goals and benchmarks Make informed decisions about improving your website Calculate ROI

The Jargon hits: when a browser (the visitor) downloads a piece of data from the web page (the text, an image, a video file, etc.) pages: counts just the text, not images, video files, etc. visits: the number of times a person has visited your website for a time (session) unique visitors: the number of different people that have visited your website bandwidth: how many bytes of data was transferred from the server to the visitors duration: how long people spent on your website bounce rate: the percentage of visitors that did not go beyond the first page conversion rate: the ratio of visitors to buyers

Good Measures Want lots of unique visitors Want lots of visits per visitor (that means they're returning often) Want lots of page views per visit (they're looking at more than just one or two pages at a time) Want a low bounce rate (people coming to your site immediately finding what they're looking for)

Strategies For Increasing Visitors 3 Ways People Find You: o Direct / Links o Search Engines o Referring Sites Advertise Your Site Search Engine Optimization Efforts Blog newsy items that tie that into your store / website. Publish your blog feed where people will read it (e.g. quilterblogs.com). Blog promotion can be a discussion of its own! In summary: have something of value that lots of people want that they can only get from your website

Strategies For Lowering Bounce Rate Create "Landing Pages" Test different types of landing pages Ask for customer feedback Show that there are people behind your business (photos of owners, etc.) Keep your website up to date and current

Advanced Website Statistics Link sales information to visitor information Link advertising information to visitor information, calculate advertising ROI A/B testing of landing pages Conversion Rate trending

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