State-of-the-art Market Research. SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals.

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Presentation transcript:

State-of-the-art Market Research

SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals. We are members of 7/89 Group (Russian National Research Association), BIG and AIMRI Top managers of the company are members of the Russian Society of Sociologists. About us

Research is carried out under the ESOMAR Code  Media research  Sociological research Fieldwork is controlled by “Socis Basis Fieldwork” Management System  Market research Main activities:

Client-service Dept. Communication with clients Client-service Dept. Communication with clients Qualitative Dept. Management of qualitative studies Moderators Qualitative Dept. Management of qualitative studies Moderators Technical Department Technical support, Programming and hosting (CATI / CAPI / CAWI) Technical Department Technical support, Programming and hosting (CATI / CAPI / CAWI) Quantitative Dept Management and control of fieldwork Quantitative Dept Management and control of fieldwork CATI Center Telephone interviewing CATI Center Telephone interviewing Company structure

Our team 15 full-time employees more than 200 interviewers 2 experienced in-house moderators

Coverage With the help of reliable partners we carry out research in 24 regions of Russia (plus Ukraine and Kazakhstan) on a regular basis Partner conference in Yaroslavl, August 2012

Complex internal strategy which aims at offering high quality fieldwork in the market Employee working instructions Briefing and training Pilot survey Detailed accompanying documents Multilevel control Tough employee recruitment Socis Basis Fieldwork

Focus-room large one-way mirror comfortable client’s room Internet-translation DVD - recording simultaneous translation Facilities : + venues in major cities

CATI-Center Tracking and monitoring research Media research Omnibus research Assessment of Ad-campaign effectiveness Loyalty studies (NPS / CSI) Facilities : 60 own workstations + more than 50 seats in regions Modern software QuestMan and NIPO 100% audio records

In SOCIS joined Top 20 of Russian MR companies in categories “Personnel professionalism”, “Business processes management” and “Quality control” (project “Ranking of Russian National Research Association 7/89 Group” SOCIS is a winner of BIG Award 2011 and took the 1st place at the contest “789 Award 2013” Professional acknowledgement is very valuable for us and gives us momentum to new achievements. Level of expertise

Among our clients: MANUFACTURERS / RETAILERS / TELECOM ADVERTISING EDUCATION ФИНАНСЫ / ДЕВЕЛОПМЕНТ / СТРАХОВАНИЕ MARKET RESEARCH INDUSTRY

A few references

Main office: Yaroslavl, Oktyabrya ave., 47 Phone in Moscow: +7 (495) Phone in Yaroslavl: +7 (485) We’ve been studying Russia since 1997 and it ain’t so bad!