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Market Research with an eye for reality

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Presentation on theme: "Market Research with an eye for reality"— Presentation transcript:

1 Market Research with an eye for reality
Branches & Trends b.v. Akerstraat 8E 6221 CL Maastricht The Netherlands T: +31 (0) F: +31 (0) May, 2010

2 Company background Independent + full service
Founded in 1997, 10 employees ISO 9001 : 2008 & ISO : 2006 Member of “Research Hallmark Group” (RKG) Member of

3 Company structure Research directors Office manager
Technical project managers Supervisors fieldwork Click on picture for name and direct link! 3

4 Core values Professionalism Client orientation Flexibility Expertise

5 Research methodologies Research based consultancy
Telephone (CATI) Web (CAWI) Face-to-face Qualitative Bellview Fusion + Data processing / statistical analysis Research based consultancy SPSS

6 Research areas Agricultural B-to-B research (SME) Pharmaceutical
Financial services FMCG / marketing Image / corporate image Customer satisfaction Media Public transport Public opinion Retail

7 Types of research Brand awareness Market / brand monitoring
Brand image / positioning / loyalty U&A studies Concept research Product testing Package research Communication research Customer satisfaction research Advertising research Corporate image research 7

8 Full service / parts of process
Scope Local / regional National International + Ad hoc / continuous Full service / parts of process

9 Your reliable partner in market research
Branches & Trends b.v. Akerstraat 8E 6221 CL Maastricht The Netherlands T: +31 (0) F: +31 (0) May, 2010


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