COMMUNICATING STRETEGY TEMPLATE

Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are Message, what are the messages Basket, what kinds of communication will best capture the messages Channels. To deliver the basket (product) Resources, money, hardware, human, connections Timing. Brand. Is all you communication Feedback. Measure your influence and communication

Message strategies

1.The audience’s needs 2.What’s in it for me! 1.Say “you”, “yours” 1. polite 2.Attitude, see subjects through your audience ‘s eyes ▫Wish, interests, hopes, preferences 3.Positive emphasis 4.Bias-free 5.Conversational tone 6.Plain language 7.Appropriate voice

It is not a matter of pronoun exchange It is matter of generousness, sincerity and accountability

Not offend so. See the probable reaction of the audience not to be offended

Using bias-free language Gender Age Ethnic, culture disability

Built strong relationship with audience Honesty Objectivity, distance from imitional situations Awareness of audience needs Credentials, knowedge, expertise Endorsement, get help from ab, who know you well Performance, to hsow that you can do, trust on you Confidence, ou believe in you and your message Communication style, support your point with evdience not empty terms as amazing, incredible Sincerity, praise by qualities not hyper bole

Controlling your style and tone Not too formal, not to informal, but converstional like is better

Avoid preaching and talk proudly Be careful with intimacy in business, unless your close friend Be careful with humor Use active word to make your writing livel and direct Use passive sentences when your not mentioning “I” and “ we”

Active/ passive words Legal problems are created by this contract You lost the shipment I requited seven engineer last month This contract create legal problems The shipment has been lost Seven engineer have been requited by the firm

Writing message Choose correct grammar Using strong words to c convey the message Abstract / concrete word. ▫Beauty, less, more, sizable, ▫30 $, two, database, horse, chair

Find words that communicate Choose powerful words To express yourself and your project directly Avoid vague phrases/word Choose familiar word between you and the audience

Effective sentence Short sentence, simple Long sentence, complex Emphatic sentence, to stress the main topic

Radio is particularly well-suited if the audience has any or all of these characteristics: Relies on verbal information Has limited access to print or visual media Communicates in the vernacular Does not have time or disposition for lengthy reading Is only superficially interested in a topic Has limited literacy or low affinity to reading; and Finds the topic too comlex to read about it.

Failure at Not collecting address Buying address Investing more in website than in Not having strategies at all Not responding to Communicating without a human voice Not converting people to online communication No newsletter Not testing More concerned with content than the relationship