Presentation on theme: "Chapter 8 communication skills Section 8.1 Defining Communication"— Presentation transcript:
1 Chapter 8 communication skills Section 8.1 Defining Communication Speech and Writing
2 Defining Communication Section 8.1CONNECT When have you had to be an effective communicator?
3 Defining Communication Section 8.1Define effective verbal and nonverbal communication.Explain the role of listening in communication.Explain why awareness of cultural differences is important.Define reading for meaning.
4 Defining Communication Section 8.1Effective communication is a key component of marketing. It includes sending and receiving messages that are understood by sender and receiver. Improving listening and reading skills will lead to success.
5 Defining Communication Section 8.1communicationchannels/mediafeedbackbarrierssettingdistractionsemotional barriersjargon
6 Defining Communication Section 8.1The Listening Process
7 Defining Communication Section 8.1The Listening Process
8 Defining Communication Section 8.1The Communication ProcessListeningReadingCommunication SkillsSpeakingcommunicationThe process of exchanging messages between a sender and a receiver.Writing
9 Defining Communication Section 8.1The Communication ProcessExamples of Channels, or MediaChannels / mediaThe avenues through which messages are delivered.Face-to Face ConversationssTelephone CallsLettersText and Instant MessagesReportsOnline Chat and Social Networking MessagesWritten Memos
10 Defining Communication Section 8.1The Communication ProcessAllows participants to clarify the messageFeedbackEnsures that all parties understand the meaning of the messagefeedbackA receiver’s response to a message.
11 Defining Communication Section 8.1The Communication ProcessVerbal (vague, unclear language)BarriersLanguage or dialect not familiar to the receiverbarrierAn obstacle that interferes with the understanding of a message.
12 Defining Communication Section 8.1The Communication ProcessPlaceTimeSettingSightssettingThe process of exchanging messages between a sender and a receiver.Sounds
13 Defining Communication Section 8.1ListeningTechniques for Effective Listening1234Search for a Common InterestIdentify the PurposeLook for a PlanGive Feedback5678Listen for More than Verbal ContentEvaluate the MessageListen for a ConclusionTake Notes
14 Defining Communication Section 8.1ListeningBarriers to Listening for UnderstandingEmotional BarriersPlanning a ResponseDistractionsdistractionSomething that competes with the message for the listener’s attention.emotional barrierA bias against a sender’s opinions that prevents a listener from understanding.
15 Defining Communication Section 8.1ReadingKnow the Purpose of Your ReadingSearch for an InterestEvaluate the MessageLook for a Plan
16 Defining Communication Section 8.1ReadingReading for Meaning12345Focus Your MindSummarize as You ReadMake ConnectionsForm Mental PicturesBuild Your Vocabulary
17 Defining Communication Section 8.1ReadingLearn the jargon used in your field of work.jargonA specialized vocabulary used by members of a particular group.
18 Defining Communication Section 8.1ReadingStrategies for Reading for Meaning
19 Defining Communication Section 8.1ReadingStrategies for Reading for Meaning
20 Defining Communication Section 8.1Section 8.11.Explain how feedback, barriers, and setting may affect communications.Feedback allows participants to clarify the message and it ensures that all parties understand the meaning of the communication. Barriers interfere with the understanding of the message being communicated. A setting can be a barrier to communication when, for example, the setting is too noisy for the listener to hear and understand what is being communicated.
21 Defining Communication Section 8.1Section 8.12.Identify some strategies you can use to improve your listening skills.Strategies include: identifying the purpose of the communication; looking for the plan or organization of a structured speech; giving verbal or nonverbal feedback to the speaker; searching for a common interest in the ideas being discussed; evaluating the message so you know how to respond to it; listening for more than verbal content through the speaker’s rate of speech, pitch, volume, and voice quality; listening for a conclusion rather than jumping to your own conclusion; taking notes that are structured according to the plan in the presentation.
22 Defining Communication Section 8.1Section 8.13.Discuss how jargon can be a barrier to communication.Jargon is a specialized vocabulary used by members of a particular group. Jargon can be a barrier if used to communicate to people who are not in the group. Those people likely would not understand the jargon and so it would become a barrier to communication.
23 Speech and WritingSection 8.2SHARE When have you had to change the way you spoke or wrote for different audiences?
24 Speech and Writing Explain how to organize and present your ideas. Section 8.2Explain how to organize and present your ideas.Demonstrate professional telephone communication skills.Explain how to write effective business letters and persuasive messages.
25 Speech and WritingSection 8.2Speaking and writing are ways to send messages. Building professional speaking and writing skills will ensure that your messages are communicated successfully.
26 Speech and WritingSection 8.2persuadeenumerationgeneralization
27 Tips for Effective Communication Speech and WritingSection 8.2Tips for Effective Communication
28 Tips for Effective Communication Speech and WritingSection 8.2Tips for Effective Communication
29 Speech and Writing Speaking Section 8.2SpeakingIn most business situations, the most important rule is to show courtesy and respect for others.
30 Speech and Writing Speaking Know the Purpose Inform Persuade Entertain Section 8.2SpeakingKnow the PurposeInformPersuadepersuadeTo convince someone to change an opinion to get him or her to do what you want.Entertain
31 Is the Purpose to Inform, Persuade, or Entertain? Speech and WritingSection 8.2SpeakingIs the Purpose to Inform, Persuade, or Entertain?
32 Speech and Writing Speaking Section 8.2SpeakingGood communicators use their voices effectively.Good communicators use nonverbal cues to enhance their presentation.
33 Speech and Writing Speaking Tips for Speaking on the Telephone Section 8.2SpeakingTips for Speaking on the TelephoneSound cheerful in a formal way.Speak directly into the mouthpiece.Speak loud enough.Never interrupt.
34 Generalization with Examples Basic Patterns to Structure the Message Speech and WritingSection 8.2SpeakingEnumerationGeneralization with ExamplesBasic Patterns to Structure the MessageCause and EffectenumerationA listing of items in order.Compare and ContrastgeneralizationA statement that is accepted as true by most people.
35 Basic Considerations in Writing Speech and WritingSection 8.2WritingBasic Considerations in Writing123Know Your AudienceKnow Your PurposeKnow Your Subject
36 Speech and Writing Writing Tips for Developing a Writing Style Section 8.2WritingTips for Developing a Writing StyleRead company letters, official s, memos, and reports.Use a direct yet respectful conversational style.Your writing should be crisp, clear, and easy to read.Use grammar and spelling checkers in your word processing program.Review your writing from time to time.Use the name of the person who will receive your message.Use jargon appropriately.
37 A Concluding Paragraph Speech and WritingSection 8.2WritingOrganizing Your Thoughts1Opening Paragraph2A Persuasive Body3A Concluding Paragraph
38 Written Communication Speech and WritingSection 8.2WritingWritten Communication
39 Written Communication Speech and WritingSection 8.2WritingWritten Communication
40 Standard Format for a Meeting Speech and WritingSection 8.2WritingStandard Format for a Meeting
41 Standard Format for a Meeting Speech and WritingSection 8.2WritingStandard Format for a Meeting
42 Speech and WritingSection 8.2Section 8.21.Describe how each of the most common purposes for speaking might be used in a business situation.Inform: Conversations with customers and general business meetings are held to inform others.Persuade: Marketing involves sending messages that convince, or persuade, others to change how they think or what they do.Entertain: Salespeople frequently need to entertain clients or customers.
43 Speech and WritingSection 8.2Section 8.22.Explain the nature of effective verbal communication and why written messages have some advantages over spoken messages.Effective verbal communication always shows courtesy and respect for others. Verbal communication also has a purpose, usually to inform, persuade, or entertain. Writing a message allows more time to organize the message and get the wording just the way you want it. Writing also allows for a permanent record of the information being communicated.
44 Speech and WritingSection 8.2Section 8.23.Explain the importance of using correct grammar, spelling, punctuation, and formatting when writing effective business correspondence.Students may suggest that correct grammar, spelling, punctuation, and formatting should always be used when writing business correspondence. Business correspondence represents the sender and the company the sender works for. Ensuring that grammar, spelling, punctuation, and formatting are correct shows that the sender cares, is professional and respectful, and pays attention to details, which is good business practice.
45 Chapter 8 communication skills Section 8.1 Defining Communication End ofChapter 8communication skillsSection 8.1Defining CommunicationSection 8.2Speech and Writing