futurscope Trainers and Consultants fs Conducting a SWOT Des Lee Futurscope Ltd.

Futurscope Trainers and Consultants fs Introduction Introduction to SWOT analysis Issues to consider when doing a SWOT Pitfalls Questions at any time

Futurscope Trainers and Consultants fs Model of Strategic Planning Analysis Choice Implementation Resources Environment

Futurscope Trainers and Consultants fs SWOT Output A description! Qualitative Introspective Subjective Creative Agreed/consensual

Futurscope Trainers and Consultants fs SWOT Analysis External factors — Opportunities & Threats Internal Factors — Strengths & Weaknesses

Futurscope Trainers and Consultants fs Key Definitions Boundary for external analysis Benchmark for internal analysis

Futurscope Trainers and Consultants fs Opportunities and Threats Audit external influences Nature of the environment Market analysis Competitor analysis

Futurscope Trainers and Consultants fs Audit the Environment A brainstorming activity to generate ideas Which environmental (external) influences have affected the department in the past and which are likely to do so in the future?

Futurscope Trainers and Consultants fs Nature of Environment Political factors Economic factors Socio-cultural factors Technological factors Environmental factors Legal factors

Futurscope Trainers and Consultants fs What matters? Identify the features or combination of features to which the department needs to pay attention over the strategic planning period

Futurscope Trainers and Consultants fs Strengths and Weaknesses Internal focus Resources Power Seven S’s

Futurscope Trainers and Consultants fs Seven S’s Strategy Structure Systems Staff Skills Style Shared values

Futurscope Trainers and Consultants fs What matters? Identify the internal strengths and weaknesses to which the department needs to pay attention over the strategic planning period

Futurscope Trainers and Consultants fs Future actions As a result of SWOT… What future directions could the department go in? What actions could/should the department take? Prioritise them

Futurscope Trainers and Consultants fs Issues to consider Level of involvement Methodology Internal or external facilitation Inclusion of minority views

Futurscope Trainers and Consultants fs Pitfalls Power structures and cliques Relationships Mixed agendas Academic and non-academic views Group dynamics