1. Marketing Plans

2. Marketing Concept Is the idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the firm. The focus is on the customers. For an organization to be successful, all seven functions of marketing need to support this idea.

3. To assist an organization with meeting its objectives and maintaining a focus on the customer—marketers create marketing plans. Marketing plans are formal, written documentation that directs the company’s activities for a specific period of time.

4. Elements of Marketing Plan The order of the marketing plan; you have a set of index cards per table. In your table group, organize them in the order you thing they belong.

5. Executive Summary- a brief overview of the entire plan. –It briefly explains the costs involved in implementing the plan. –It should sell the reader on the plan. –It should be written last but is the opening page of your plan

6. Situation Analysis SWOT analysis Strengths, Weaknesses, Opportunities and Threats. –Here you will analyze the company –Describe the 4 p’s –Discuss the company mission statement –Answer financial questions

7. Customer Analysis Also, will answer questions about the customers? How do groups of customers differ from one anohter? What, when, where, and how much do they buy?

8. Competitive position Who are then competitors? What market share does the company have? Are competitors taking business away from the company? What are new products on the markets?

9. Environmental Scan Analysis of outside influences that may have an impact on the company. Political Economic Socio-Cultural Technological

10. Goals and Objectives Objective is to let everyone know what this marketing plan hopes to accomplish. Be specific Realistic Measurable Time Frame

11. Marketing Strategies What makes your business/ product different. Will your product be of superior quality, better pricing, superior distribution.

12. Implementation How do you put the plan in action? Where does the financial support come? Staffing needs? Timetable?

13. Evaluation Explain how each objective will be measured. Sales forecast? Are performance standards met-does the expectation for performance reflect the plan’s objectives.