How can businesses improve their companies through social networking? Maddie Schneeman, Chris Samuelson, & Jordan Lange

Why are companies using social media? 1.Trying to sell a product (what are they doing?) 2.Trying to build the brand name (how are they doing it?) 3.Engage with customers and manage issues.

Successful Social Media Campaigns Ford Fiesta Built brand awareness by giving consumers cars prior to the release date and having them tweet, upload pictures/videos, etc. about their experience. Sephora Engaged customers by facilitating communities In which consumers talk about beauty products.

Unsuccessful Social Media Campaigns Walmart Did not engage the customer by restricting the comments section on Facebook. Skittles Again, did not engage the customer due to the one-way stream of communication.

Social Media Relevancy Today 94% of all businesses with a marketing department used social media as part of their marketing platform 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance 43% of people aged spend more than 10 hours a week on social media sites More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter

Social Media FacebookTwitterLinkedInBlogs Video (YouTube) Targeted Advertising Content Market Engagement Customer Engagement Relevancy Rankings Visits Profit

1.Generate interest 2.Provide insight 3.Promote feedback (forum) 1.Provide credibility 2.Maximize data gathering 3.Implement data to match customers to desired products How to content market How to target advertise

Taken from “2012 Social Media Marketing Industry Report” by Michael A. Stelzner

Works Cited   disservice/ disservice/   world/ world/      