My Library has a Facebook Page and a Twitter Account: Now What…??!!! Remi Castonguay, Yale University, Gilmore Music Library.

Slides:

Advertisements

Similar presentations

Youve Got To Have Friends How to Win Friends and Influence People Online.

Advertisements

What is the social media revolution? Separation Information Means of distribution.

Social Media and the University of Bath. 10 th September 2010.

Social web case study: solving problems for your institution Jo Alcock Evidence Base Birmingham City University.

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

And It Begins… So, you want to start using social media for your business? Sounds like a plan… We will focus on two platforms today, Facebook and Twitter.

Social Media Trends: You Like Me, You Really “Like” Me! Moderators: Johnny Warren Jeff McMichael Billy Bass.

Association of Registered Nurses of British Columbia Social Media Guide.

What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales.

 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.

Learning more about Facebook and Twitter. Introduction  What we’ve covered in the Social Media webinar series so far  Agenda for this call Facebook.

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

Post, Tweets, Hashtags? Social Media Works!. 2Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Control Panel.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Create the Perfect Social Media Message. A little bit about me… Kim Karagosian (not Kardashian) Senior Director of Marketing & Communications at AH From.

Social Media and Public Lands Recreation Travis Mason-Bushman, Alaska Region USDA Forest Service RLM/SCA.

Social Media Marketing How to make it successful?.

Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators.

 Why would you want to be connected? o To make online connections that will improve your efficiency and speed o To provide a near instant platform.

Get serious about social #seriousaboutsocial. brands like HP and Sephora reap multi-millions per year in benefits from social 10x more BeautyTalk community.

Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.

BEGIN. 1. When was the Facebook found? A. February 14,2004. February 14,2004 B. February 04, 2004 C. February 05, 2004 Show Score.

Social Media and Information The Message and the Medium.

Social networking FACEBOOK AND TWITTER. Then In the beginning of Facebook, there were very few features. There were no status updates, messages, photo.

Social Media 101 How to use it for the benefit of Rotary! Created by: Marc Durocher

PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE UNIVERSITY OF WITWATERSRAND.

Social Media Webinar September 17, 2013 Panelists: Sarah Mickelson, Rapoza Associates Ayrianne Parks, Rapoza Associates Bailey Richards, Housing Development.

Creating an Online Professional Presence Using Social Media.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

Why Use Social Media for Rotary? Peter Borner The Rotary Club of Towcester.

Marketing To Grow Your Business - Public Relations.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

The Social Library Twitter, Delicious and FriendFeed.

Why I LIKE the Facebook Database… Sharon Viente May 2010.

LET’S WORK TOGETHER: Integrating Social Media, Online Marketing, and Outreach ALA Annual 2012 June 25, 2012 Marshall Breeding Independent Consultant, Author,

Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.

October 6, 2009Lawrence Hall of Science Using Social Media Networks to Engage Your Audience and Build Community Presented by: Frank Kusiak Nicole Medina.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

7C02BE0C The 10 Commandments for Twitter Explosion.

The answers to your questions about…. Survey Results  Facebook 47.0%  Twitter 18.0%  YouTube 14.0%  Flickr 8.8%  MySpace 8.6%

Social Media Dashboard that allows you to connect to multiple social networks from one website.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

Content Curation Scott Stevens This work is licensed under a Creative CommonsAttribution-ShareAlike 4.0 International License.

© Kaaren Thompson all rights reserved By Kaaren Thompson.

Jargon Busters Presented by Katie Munton and Natalie Dawson.

1 Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager VolunteerMatch Webinar.

Online Presence of JAAGO Foundation. Social Media for JAAGO A huge number of people are connected through social media, which is interactive and social.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Social Media 101 No Kid Hungry, Social Media, and You.

What is Social Media? Why Use It? Social Media Tools Facebook Twitter Linking social media in your website

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

Individual Project by Nora-Marie Myers May 3, 2011 Social Media Communities in the Media King 5 Seattle The Huffington Post.

Business consultation and training centre LatConsul.

Social Media Policies and Evaluation Tools. We can acquire a sense of who makes up our community We can gain more direct information about what people.

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

Effective Communications Global Pilots’ Symposium Dublin, Ireland | 11 April 2013.

Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.

Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University.

Online communication channels Project: Efficient Managers for Efficient Natura2000 Network Created by EUROPARC Federation The production of this presentation.

Twitter Part One – The Fundamentals. First things first… What is Twitter? Social networking platform Short messages – 140 characters maximum Relaxed,

Personal Branding. Objectives How do you see yourself? How do others see you? What is your personal brand?

Genevieve’s Fundraising

Susie Brown Adult Services Librarian Shaker Heights Public Library

Southern CA Regional Conference - September 10th, 2016

TIPS TO INCREASE YOUR SOCIAL MEDIA PRESENCE Grow Your Social Media Presence in Right Direction.

Presentation transcript:

My Library has a Facebook Page and a Twitter Account: Now What…??!!! Remi Castonguay, Yale University, Gilmore Music Library

Some Answers… Sharing! Taking full advantage of the strength specific to a given social media platform Building an audience (tough!) Interacting and building relationships Interconnecting our presence on different online platforms Statistics So what? Why should I do this? How much work is this?

Sharing and Linking Sharing is the KEYWORD of social media 07/11, M. Zuckerberg, announced that an average of 4 billion things are shared a day on FB. Linking from everywhere that makes sense (e.g., web exhibits, events pages, etc.) Use facebook like button/code everywhere you can!

Sharing lighter stuff too…!

Taking full advantage of specific platforms What makes FB unique? Conversations – Build relationships. If our audience engages us we must engage back. – But also…Not enough to passively wait…: I didnt see the value of social media until I started talking WITH people, instead of AT them. – Now Facebook makes communication easier since it allows one to use Facebook AS an institution.

New Facebook Interface

Building relationships… Via compliments!!!!

Building relationships…

Taking advantage of a given social platform (cont.) What makes Twitter unique? Common interest – Connecting with people who share your interests. – Finding other music librarians, accounts representing music libraries or more general libraries, accounts representing orchestras or various kinds of ensembles, accounts representing radio stations, accounts of composers, musicologists, music theorists, music technologists, etc.. – Who is following who…? – Tweets are a great way to find out about projects, resources, news items. – Hashtags. #musicology, #library, #musictheory, etc.

Audience Development Social media centers on who the message is getting out to, not how many. Find and reach those people and communities who are the audience for the work that we do. Audience building is tough! Need for consistent work. Let your audience comment on your content

Audience Development (cont.)

Audience Development

Interconnectivity Finding the time to post news to all these platforms proves problematic. Networks while ever expanding are also becoming more opened. Using RSS to push content simultaneously.

How did this post end up here?

Sent to Twitter Feed OPAC RSS Feed for newly cataloged music items Sent to Twitter Sent to….

Facebook!! To … And the list could go on…!

So WHAT? Why? Is this worth my time?

Thank you! Facebook: Remi Castonguay, Yale University, Gilmore Music Library