Research on the Cultural and Creative Industries of UK Li Wenbo(Robert ) 5 February 2015 CLL, The University of Warwick

Why choose creative Industry? The creative industries in UK CONTENT Why choose creative Industry? The creative industries in UK The Enlightenment> applying British experience to the development of the creative industry to China

Why Choose Creative Industry? China has rapidly developed for more than 30 years. The major issues: Advances the readjustment of economic structure Speed up economic development transformation

Why Choose Creative Industry? The creative industry has gradually become a hot topic The major advantages : The High development speed(5%,daily 22 billion UA dollars in world) High value-added Strong integration(Economy, culture and technology) Low consumption & Low pollution

The home of the industrial revolution Why Choose UK? The UK is The home of the industrial revolution The birthplace of the creative industry

creative services type Why Choose UK? Up to now, the creative industry has become the second largest industry in UK The British industry economy manufacturing type creative services type

Why Choose UK? The UK’s creative industries are recognised as world leaders around the globe The UK world factory world creative center

The creative industry in UK The definition of the creative industries individual creativity, skill and talent potential for wealth and job creation generation and exploitation of intellectual property

The creative industry in UK The main field of the creative industries comprising thirteen industries publishing music art film advertising software design interactive leisure games software......

The creative industry in UK The UK creative industry development background In 1998 Developed at a low speed Consumed lots of energies Produced serious pollutions A new economic growth point Creative industries came into being!

The creative industry in UK The creative industry development mode in UK The strong support from the government Released the creative industries agenda Established a national “creative industries committee” Local governments set up local agencies Purchases services from intermediary organizations Improve the international exchange

The creative industry in UK The systematic sorting of industry sectors Creative industry Technical enterprise Product manufacturer Intermediary organizations 2

The creative industry in UK Pay attention to the cultivation of creative talents Long-term, systematic training plan of creative talents The first-class specialized education institutions Set up research results transformation, skills, and entrepreneurs training team

The creative industry in UK Attach great importance to the protection of intellectual property rights Made the perfect intellectual property legal protection system The law enforcement is fair and impartial The State Intellectual Property Office formed an Anti-intellectual property crime groups

The development and contribution of creative industry in UK The late 20th century, the UK transformated from "industrial economy" to "service economy" The creative industry has gradually become the "new favorite" of Britain's economic development After Blair and his cabinet took office in 1997, they quickly launched the "new Britain" plan Set up Department of Culture, Media and Sport, and Creative Industries Task Force was established under the DCMS

The development and contribution of creative industry in UK   GVA (£m) Creative Industries Group 2008 2009 2010 2011 2012 2013 Advertising and marketing 8,347 6,967 6,840 8,128 9,339 10,248 Architecture 3,565 3,205 2,638 3,235 3,497 3,592 Crafts 195 218 268 264 248 172 Design: product, graphic and fashion design 1,856 1,886 2,049 2,504 2,500 3,094 Film, TV, video, radio and photography 8,222 6,296 7,973 9,987 9,821 9,308

The development and contribution of creative industry in UK Creative Industries Group 2008 2009 2010 2011 2012 2013 IT, software and computer services 26,018 26,403 26,991 27,672 30,552 35,073 Publishing 9,255 8,968 9,580 9,286 9,624 9,938 Music, performing and visual arts 3,740 3,779 3,434 4,184 4,581 5,453 Total 61,145 57,618 59,753 65,180 70,012 25.8% 76,909 UK Total 1,368,717 1,345,046 1,400,684 1,441,598 1,475,948 11.4% 1,525,304 Percentage share of UK Total 4.47% 4.28% 4.27% 4.52% 4.74% 5.04%

The development and contribution of creative industry in UK Changes in GVA indexed to 2009=100

The development and contribution of creative industry in UK Creative industry GVA growth rate compares with UK GVA growth rate

The development and contribution of creative industry in UK GVA of the ‘IT, software and computer services’ group steadily increased between 2008 and 2011, before rising quickly between 2011 and 2013. It was £35.1bn in 2013, accounting for 45.6 per cent of GVA in the Creative Industries.

GVA of the Creative Industries and Blue Book Sectors Blue Book Sector or Creative Industries Percentage Change in GVA between 2012 & 2013 Percentage Change in GVA between 2008 & 2013 Creative Industries 9.9% 25.8% Total professional and support 5.9% 15.1% Real estate activities 5.0% 28.8% Distribution, transport, hotels and restaurants 4.5% 10.4% Construction 4.1% 2.7% Other services 3.5% 18.1% Information and communication 2.9% 7.5% Finance and insurance activities 2.4% 13.1% Government, health and education 1.3% 11.3% Production 0.9% 1.2% Agriculture, forestry and fishing -0.6% 9.4% UK Economy Total 3.3% 11.4% Creative industry compares to UK GVA

The enlightenment from UK creative industries Strengthen forward-looking planning and guidance Make forward-looking industry planning according to the different group of industry Develop the policy guidance for future Optimize the internal and external environment Focus on "IT, software and computer services" group development

The enlightenment of UK creative industries Increase the intensity of creative industry talents training Incorporate the creative industry talents into the talent training plan Train and introduce the planning personnel, cultural brokers and intermediaries talents Hold more creative exhibition, exposition, and forum, open free more museums and art galleries 2

The enlightenment of UK creative industries Provide policy supports for funding, taxation, investment and financing Found a development fund for creative industries Apply certain incentives in investment, financial, taxation, import & export and talent training policies Give tax exemption and deduction, soft loan, and guaranty for important creative enterprises and projects Guide social capitals to join in creative industries

The enlightenment of UK creative industries Strengthen the protection of intellectual property right Enhance the recognition to the importance of intellectual property right protection Improve the legislation of intellectual property law Focus on the enforcement of protection law Create a standard, healthy, and orderly external environment for the creative industries 4

The enlightenment of UK creative industries Promote the integration of industry chain The integration of culture and economy, the combination of advanced manufacturing and modern service industry Build a complete creative industry chain(creative\manufacture\technology\market) Build and improve a public service platform for the creative small and medium-sized enterprises

The enlightenment of UK creative industries Build own brands and emphasize on localization Re-develop and re-create creative products according to main international market requirements Social and economic value for creative industries export Promote Chinese culture, let the world know China, and improve China's international competitiveness

Conclusion China has relatively poor natural resources, a large population, and absolutely rich cultural resources To develop creative industries is a wise move to play up strengths and avoid weaknesses Grow fast, help other industries' upgrading and accelerate the optimization of industrial structure China's economic development transformation will find a better way by the development of creative industry

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