 Electromyography (facial emotion)  Measures of arousal  Galvanic skin response  Pupillary response  Cardiac response, blood pressure, blood volume.

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Presentation transcript:

 Electromyography (facial emotion)  Measures of arousal  Galvanic skin response  Pupillary response  Cardiac response, blood pressure, blood volume (also, mental workload, challenge vs. threat)  Respiration  What are the problems with using general measures of arousal?

 Electrooculography  Electrical potentials in the brain  fMRI

 What are their advantages and disadvantages?  Vul, Harris, Winkielman, & Pasher, 2009

 Hormone sampling  Eye tracking—Lee  EKG/ERP  fMRI--Manny

 What is an implicit measure?  “outcome of a measurement procedure that is causally produced by psychological attributes in an automatic manner” (p. 177, DeHouwer & Moors, 2010)  Is it conscious?  Is it automatic?  How do we know if something is conscious or automatic?

 How might these be used in studies?  Supraliminal priming  Subliminal priming  IAT  Word completion  Story completion  Nonverbals  Type of language used (concrete vs. not)  GNAT  Physiological measures  Projective tests  Name preference test  Affect misattribution procedure

 Three normative internal criteria (De Houwer et al., 2009—see Table 10.1)  Clear what it measures  Clear how it works (what diffs. in measure mean)  Clear that automatic processes  External criteria  Self-assessment  Behavioral vs. physiological vs. neurological responses  Symbolic vs. nonsymbolic  Stimulus-response compatibility

 How do these measures relate to each other?  To explicit attitudes?  To behaviors?  Do we have 2 attitudes for everything?  What are the advantages and disadvantages of these types of measures?

 What is it?  How does it work?  What is it measuring?  What does it predict?  How has validity for the IAT been shown?  What are some problems in interpreting IAT scores?  How does the IAT work? (process)  Is it implicit?  Should we use it?

 How has validity been shown?  How does affective priming work? (process)  Is it implicit?  Should we use it?  Recent priming crisis

 For developing measures  For using measures  For testing reliability and validity

 Spatial, Internet, More hot topics  Remember that the last week of classes and exam week that we meet different days (Tuesday, April 28—12pm and Monday, May 4—at 1pm)  12 minute presentations on proposal with time for questions—review notes from Readings mTurkStephanie smart phone apps in researchTory virtual realityMelanie second lifeLacey