1. Implicit Emotional Associations with IE PRO™ Technology

2. IE PRO™ TECHNOLOGY Discover the subconscious (a.k.a., implicit) emotions and feelings you may be missing that drive your targeted consumers’ purchases. Developed by Emotive Analytics and delivered by Qualtrics, IE Pro™ Technology reveals implicit, “System 1” emotionality. Get Started

3. Emotive Analytics is a consumer research company that reveals the implicit and explicit emotional dynamics of consumer and shopper behavior to help its clients develop emotionally-engaging products, services, and their marketing. This mission is expressed by Emotive Analytics’ tagline “Revealing Consumer Feeling.” MORE TO THE STORY Recent research in neuroscience and psychology tells us that emotions and feelings are the primary drivers of human, including consumer, behavior. Furthermore, emotions and feelings operate in large part “implicitly” (i.e., automatically, unintentionally, often non-consciously, via “System 1”). However, most traditional research only measures explicit emotions (i.e., conscious, deliberated, via “System 2”). With IE Pro™ (which stands for Implicit/Explicit Profiling) and Qualtrics, Emotive Analytics measures System 1 and System 2 emotions and feelings to provide companies comprehensive indications of what drives their targeted consumers’ behavior, bringing new insights to emotional marketing strategies. “We do what we do, we buy what we buy, because our emotions tell us to.”

4. Implicit Emotional Measurement is well-validated in social and cognitive psychology. Working with academic experts in these methods, Emotive Analytics has developed two levels of IE Pro™ Technology – IE Pro 1 and IE Pro 2. MORE TO THE STORY IE Pro 1 uses a more fundamental implicit priming approach to reveal specific implicit and explicit emotional associations with brands, products, services, packages, advertising, and more. IE Pro 1 allows you to finely focus your emotional marketing strategies. However, unless you have a refined idea of where to begin emotionally, IE Pro 2 may be a better option. Also using well-validated implicit priming, IE Pro 2 includes a full spectrum of discrete emotions and feelings to reveal which ones implicitly and explicitly impact purchase. In addition, IE Pro 2 offers stronger “ecological validity” by embedding responses within common marketing environments. Furthermore, IE Pro 2 compares your entities’ emotional profiles directly with your competitors’. “IE Pro™ Technology was developed from well-validated priming techniques in social and cognitive psychology.”

5. IE Pro™ provides easy to read emotional profiles that tell a full story. They display implicit and explicit emotional association scores for your “objects of interest” (e.g., brands, products, packages, ads, etc.), as well as the specific emotions and feelings that most impact purchase. MORE TO THE STORY IE Pro analyses include: Standardized emotional association scores compiled within full emotional profiles for the objects of interest. Analyses of variance to examine the degree to which emotions are significantly associated with the objects of interest. Regression analyses to examine which emotional associations, both implicit and explicit, most impact purchase. Significant explicit impact on purchase Significant implicit impact on purchase Object of Interest

6. IE Pro™ is a more affordable, practical, and scalable alternative to neuro and bio (a.k.a., “neuromarketing”) techniques. It’s survey based, so can be administered to large samples and on mobile devices. Also, it can assess very specific emotions and feelings, as opposed to just emotional dimensions such as positive or negative. MORE TO THE STORY There are several ways to measure implicit emotions. Receiving recent attention have been neurometrics and biometrics, include facial coding, EEG, fMRI, heart rate, and GSR to name a few. These brain and body measures can effectively measure implicit emotions that impact purchase, but they require special equipment, do not practically work with large samples, and do not measure very many specific emotions and feelings. IE Pro™ Technology is delivered via surveys that can be completed on computer and mobile devices and with large samples. Furthermore, IE Pro™ Technology returns emotional profiles that are much more specific, allowing associations with feelings such as guilt, embarrassment, excitement, and pride. These benefits allow cost savings, greater consumer representation, and the ability to produce more specific, more engaging emotional marketing strategies. IE Pro™ Implicit Association Measures Affordable Practical Scalable Discrete Neuro-Bio Techniques

7. DON’T MISS OUT! BE LEADING-EDGE! Do you know how your products and services affect people emotionally and subconsciously? You should. We can help with IE Pro™ Technology. Contact Us