1. Review, Physiological Measures, Implicit Measures, and Qualitative Research

2. First review….

3. Presentations
Eye tracking--Chelsea
fMRI—Alivia

4. Simpler physio measures
When would you want to use these?
Electromyography
Measures of arousal
Galvanic skin response
Pupillary response
Cardiac response, blood pressure, blood volume (also, mental workload, challenge vs. threat)
Respiration
What are the problems with using general measures of arousal?

5. More complicated measures
Hormone levels
Electrooculography
Electrical potentials in the brain
EEG
Evoked potentials
fMRI

6. Physio measures What are their advantages and disadvantages?
Vul, Harris, Winkielman, & Pasher, 2009
Problem they noticed
What are some researcher dfs with fMRI?
How can these issues be addressed?

7. Implicit measures What is an implicit measure? Is it conscious?
“outcome of a measurement procedure that is causally produced by psychological attributes in an automatic manner” (p. 177, DeHouwer & Moors, 2010)
Is it conscious?
Is it automatic?
Is it indirect?
Table 10.1

8. Examples of implicit measures
How might these be used in studies?
IAT
Supraliminal priming
Subliminal priming
Word completion
Story completion
Nonverbals
Type of language used (concrete vs. not)
GNAT
Physiological measures (maybe)
Projective tests
Name preference test
Affect misattribution procedure

9. Implicit measures When would you want to use an implicit measure?
How do these measures relate to each other?
To explicit attitudes?
To behaviors?
How do you test validity of an implicit measure?
What are the advantages and disadvantages of these types of measures?

10. IAT What is it? How does it work? What is it measuring?
What does it predict?
How has validity for the IAT been shown?
What are some problems in interpreting IAT scores?
How does the IAT work? (process)
Is it implicit?
Should we use it?

11. Bartlett, 2017 and Forscher et al. critiques
What does the recent network meta-analysis show?
Blanton vs. Greenwald

12. Priming How does priming work? (process)
What are some examples of priming effects in psychology?
Recent priming crisis
Doyle, Bargh, replications
Kahneman letter
Schwartz response
R index—what is it? (Schimmack)
Klatzky & Creswell, 2014 explanation

13. Semi-structured interviews
Zach

14. Differences between qual and quant
How do qualitative and quantitative research differ?
When would you want to do qualitative research?
How would Campbell, 2017’s study have been different if they’d used quantitative measures?

15. Six features of qual study (Eisner, 1991)
Field focused
Self as measuring instrument
Interpretive
Expressive language and “voice”
Attention to “particulars” instead of generalizability
Coherent, insightful, and having instrumental utility

16. Criteria for qualitative research
Tracy, 2010
What are these criteria and examples of them?
How do these map on to criteria for quantitative research?
Table 1
Validity: credibility, transferability, dependability, confirmability
Criteria: relevance, rigor, feasibility

17. QRPs
What QRPs might you have in qualitative research?

18. Approaches Ethnography Phenomenology Field research Mixed methods
Grounded theory (more later)
Content analysis (more later)
Other: discourse analysis, participatory action research, photovoice, observation

19. Grounded theory (Glaser & Strauss, 1967)
Theory and method
Collect data
Open code
Constant comparison (come back to ps)
Theoretical saturation

20. Content analysis What is content analysis?
When might it be more useful than other methods? Examples?

21. Steps for content analysis
State goals of research
Pick type of material
Decide how to sample material
Decide on coding system
A priori vs. empirical
Pilot test coding system
Train coders
Inter-rater reliability
Code
Analyze—ATLAS, NUDIST, The Ethnograph
Interpret

22. Types of qualitative studies
Examples and +/-
Indirect measures
Participant observation
Nonparticipant observation
Unstructured or semi-structured interviews
Case studies
Focus groups
Content analysis

23. Coming up Tuesday of exam week, 1-2:50 Take home exam
Quasi- and field experiments
Thought paper on 5 readings from Feb. 21 (due Monday 8pm)
Qualitative assignment (#6) due
Take home exam
Due noon (NO extensions) Friday, May 4
You must work independently
Don’t put your name on it