E-commerce The requirements of interactive shopping

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Presentation transcript:

E-commerce The requirements of interactive shopping

Lesson objectives You must ensure you understand: The requirements of maintaining a company website.  The advantages and disadvantages to both the customer and business. 

Starter Activity Go onto an e-commerce website, i.e. Ebay, Amazon etc Look for a laptop and proceed to buy it What did you use to find a laptop? What happened to your item when you tried to buy the item? Where did the details of the item come from?

Starter Activity What did you use to find a laptop? The search facility. What happened to your item when you tried to buy the item? It went to your basket of shopping trolley. Where did the details of the item come from? A electronic catalogue or stock database.

The main requirements for an on-line shopping based service. Trained staff to create and maintain the website An electronic catalogue of stock A search facility Methods of secure payment/Shopping trolley Database of customer orders Order confirmation/email confirmation

Trained staff to create and maintain the website Staff need to be able to update the site with new products, prices and new features. These staff require technical expertise and design skills.

An electronic catalogue of stock A database with a user interface that provides information on products (think of your Unit 2 Spreadsheet)

A Search facility A search facility allows a user to go straight to a product they are interested in. It uses the keywords to search the stock database for relevant items

Methods of secure payment Customer details must be kept secure when transmitted over the internet

Shopping trolley

Database of customer orders

Order/email confirmation

The advantages and disadvantages to both the customer and business. Discuss Advantages for customer Disadvantages for customer Advantages for business Disadvantages for business

Customers Advantages Disadvantages Ability to order goods 24/7 Problems with fraudulent/fake websites; credit card fraud There it no travelling – savings in costs and time; also delivered to door Lack/loss of social interaction Allows disabled people to do their own shopping Can’t fully assess the quality of the goods; can’t try things on You can see customer reviews Hidden costs of postage and packing Greater choice of goods which may not be available locally May have a problem returning goods

Business Advantages Disadvantages Customers can email enquiries, orders and requests Need to employ fully trained staff Wider customer base/global audience Competitors can see your prices and target your company Lower start up and running costs; large savings on shop, warehouse and office space Increase in the reliance of delivery vans Easy to update and alter online catalogues Extra costs incurred from hosting website and deliveries

Exam Questions A shop selling memorabilia already has a website and computer systems. The shop owner wants to expand and offer the customers an on-line shopping service. Describe in detail four main requirements needed for an efficient on-line shopping service. (4) Discuss the advantages and disadvantages of on-line shopping to both the business and the customer. (8)

Lesson objectives You must ensure you understand: The requirements of maintaining a company website.  The advantages and disadvantages to both the customer and business.