2 Online Shopping Statistics Office for National Statistics (ONC) – 16 December 2010Internet retail sales account for approximately 10.5% of all retail sales.Average weekly internet retail sales in Nov 2010 totalled £660 million, compared with the average weekly value for all retailing of £6,300 million (excluding automotive fuel).Between Nov 2009 and Nov 2010 the average weekly value for internet retail sales grew by 36.6%. In comparison, the average weekly value for all retailing grew by 3.4 %.
3 Questions… What types of products people are buying online? Are there any products they can think of that people prefer to buy in a store?Why is this?
4 In this lesson students are learning about: the advantages and disadvantages of shopping online rather than on the high streetfeatures of online shopping sitesfactors that contribute to a good online shopping experience
5 At the end of this lesson students will be able to: describe advantages and disadvantages of shopping onlinedescribe features of online shopping sitesdescribe factors that contribute to a good ‘customer experience’ online
6 Online versus high street Look at Online Food Shopping.doc. Populate the table by deciding whether each of the points listed is an advantage or a disadvantage of shopping online for food.
7 Task:Work in pairs to draw up a similar table for another type of product, e.g. clothes, electrical goods, music, books.
8 So…Generally speaking some advantages and disadvantages of online shopping could be….+ convenience, choice, price, order scheduling and tracking- delivery problems, returns, time lag, security
10 Brick versus click 10 mins Look at Features of an Online Store.doc onIdentify equivalent features of online storesfeatures unique to online stores, e.g. customer ratings, personalised promotions, ‘other items you might like’, and so on.
11 What makes for a good online ‘customer experience’? What is a ‘Customer experience’?work in groups to identify factors that make for a good customer experience online (4mins)
12 What did you come up with? attractive siteeasy to navigategood choicedetailed product informationOthers!
13 And finallyHomework….Fill in Online Stores.doc to compare the features of two different online shops