1. PeopleFirst website
A unique, and free, marketing tool

2. PeopleFirst – Key points
Is a website for adult social care residents across the three borough area
Is run by the Councils’ Adult Social Care departments
Contains information and links on a wide range of issues
Has a local focus – including events, what’s on, and what’s new
Includes a directory of services and products for residents –these products and services appear as they browse, like Amazon and Ebay intuitively suggest options
It’s easy to use
It’s jargon free
Background – based on old people first site

3. What do people want? Our research shows people think:
It would be good to
get some help looking
after mum, I don’t know
where to look though ..
I like to look after
Jim, but I could do with a break. What would he do without me though...
I’m frightened of
being increasingly housebound, I don’t want to be stuck indoors too much and get lonely...
I don’t want to approach the Council!
Martin

4. The PeopleFirst user experience
Simple, straightforward design
Clear navigation
Home page
Talk about local feel e.g. events

5. The PeopleFirst user experience
Context sensitive products and services appear on the information pages
Landing page with colours and visuals – show them the actual website

6. The PeopleFirst user experience
Selecting an item from the panel shows more about the product or service.
Products and services directory

7. The PeopleFirst user experience
The user can also search, or browse, the whole range of products and services on the site, if they wish.
Unlike traditional directories where the site owner is responsible for maintaining the content, you’ll be able to edit your own content. This means that if you change address or website, or start offering a new service, you can update your details quickly and easily.
Registering on People First doesn’t cost you anything – we have funding to develop the website
The website is tailored towards the health, wellbeing and welfare needs of people in West London, and particularly targeted at older people, people with disabilities, and their carers. The website’s algorithms mean users will see the providers most relevant to them.
Registering as a provider on the site is easy – as is keeping your information up to date
And if you do have any problems, the People First team will be happy to help.

8. What’s in it for you?
Entirely free: no-cost advertising across the Tri-borough area
Potential audience of tens of thousands – self-funders, residents with direct payments, carers, and practitioners commissioning care for residents
Ability to write your own content – your company details, products and services
In time we will be developing a more interactive market place where you will have greater control

9. email peoplefirst@rbkc.gov.uk
What you can do
Make sure your details are on the site
If you are on the site - review your information, is it as you would like? What could you add?
Tell your service users about us. Take our business cards, include them in your information packs
Link to us on your website, include us in newsletters you send
Tell us about any events or activities you are organising for your service users
Contact us for publicity materials, editorial copy for newsletters, and our on-line logo
Peoplefirstinfo.org.uk
Getting registered as a provider is easy! You can even do it today – speak to one of our team after the presentation and they’ll help you through the process.
Create your login and then complete your organisation’s details
Choose some keywords based on the services you offer, so that the website can match you to the most relevant related content
Save your profile
Use the online registration guide to help you
if you get stuck

10. Peoplefirstinfo.org.uk email peoplefirst@rbkc.gov.uk
Getting registered as a provider is easy! You can even do it today – speak to one of our team after the presentation and they’ll help you through the process.
Create your login and then complete your organisation’s details
Choose some keywords based on the services you offer, so that the website can match you to the most relevant related content
Save your profile
Use the online registration guide to help you
if you get stuck