Nike By Therese Delikat, Tiffany Lother, Kim L.

History Nike was founded in1968 by Phil Knight Phil Knight graduated from UofO and Stanford As a young aspiring businessman began selling shoes out of his truck at sporting events With the help of his former track coach developed traction for running shoes The new waffle like traction design made Nike stand out By 1979 Nike became the most well known shoe company in the world Today, Nike is a four billion dollar company World campus located in Beaverton, OR

SWOT Analysis *Strengths* Number one sports brand in the world Global Brand Strong at R&D and innovation No factories that tie up cash in buildings and manufacturing They manufacture where ever they can produce the highest quality products for the lowest price

SWOT Analysis *Weaknesses* The retail sector is very price sensitive Most of Nike profit margin comes from the shoe sector, so in a sense they are putting all their eggs in one basket which is risky Questionable factory working conditions

SWOT Analysis *Opportunities* Owners truly believe that Nike is NOT a “Fashion Brand” but some consumers feel different Could develop sport wear, sunglasses, and jewelry Broaden locations of Nike Town and actual Nike stores

SWOT Analysis *Threats* Adidas Reebok Fila New Balance

The Swoosh The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introduced.....the rest is history! (from Nike Consumer Affairs packet, 1996)

INNOVATION

Sources http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/nikhist.html oak.cats.ohiou.edu/~jh379297/history.html