1. Nike vs. Adidas Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker

2. Mission Statements Nike To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an athlete Adidas To be the leading sports brand in the world *Impossible is Nothing http://www.youtube.c om/watch?v=EPO20Pk SztE http://www.youtube.c om/watch?v=EPO20Pk SztE

3. History Nike 1964: Bowerman/Knight 1970: Waffle Iron 1972: Swoosh 1980’s: Sport Celebrity Endorsement & Growth Adidas 1920’s-30’s: Dassler 1954: Soccer 1960: 3-Stripe 1984: Summer Olympics & Mainstream popularity

4. Key Leaders Nike Chairman of the Board: Phil Knight CEO Nike: Mark Parker CFO: Don Blair President Nike Brand: Charlie Denson Global Operations: Gary M. DeStefano Adidas CEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett

5. Industry / Products Nike Athletic Shoes Apparel Sports Equipment AccessoriesAdidasFootwearSportswear

6. Business Structure NikeNIKE Five Subsidiaries –Cole Haan –Converse –Hurley International –NIKE Golf –Umbro AdidasAdidas Two Subsidiaries –Reebok –TaylorMade

7. Market Segments Nike Sport Performance Adidas Sport Style

8. Competitive Strategy Nike Premium Price Strategy Sponsorship Agreements Adidas Premium Price Strategy

9. Core Competencies NikeAdidas Implementation of Joint Operating Model in Europe

10. Distinctive Competencies NikeAdidas

11. Competitive Advantages NikeAdidas

12. Industry Trends / Key Issues NikeAdidas

13. Global Issues NikeAdidas 2009: International Day of Peace 2009: DJSI Winner

14. International Ethical Issues NikeAdidas

15. Sales Strategy NikeNike.com United States: 25,000 Retailers International: Distributors, Licensees, and Subsidiaries Adidas

16. Key Customers NikeAdidas

17. Key Competitors NikeAdidasPumaNike

18. SWOT- Strengths Nike Swoosh Logo Innovative Technology Focus LIVESTRONG Campaign Niketown Adidas 3-Stripe Logo Purchased Reebok to gain presence in North America Leader in Corporate Responsibility & Sustainability Buyer Loyalty

19. SWOT- Weaknesses Nike Male Dominate Executive Board Adidas

20. SWOT- Opportunities NikeAdidas Grow Reebok men Continue Partnership Development

21. SWOT- Threats NikeAdidas

22. Porter’s – Product Substitution NikeAdidas

23. Porter’s – Rivalry NikeAdidas

24. Porter’s – Buyer Power NikeAdidas

25. Porter’s – Supplier Power Intense competition among suppliers keeps manufacturing costs low

26. Porter’s – Threat of Entry NikeAdidas

27. Financial Analysis NikeAdidas

28. Ratio: 2 NikeAdidas

29. Ratio: 3 NikeAdidas

30. Ratio 4 NikeAdidas

31. Acquisitions Nike 2008: Umbro Adidas 2005: Reebok

32. Divestitures Nike 2007: Starter to Iconix Brand Group 2008: Bauer Hockey to Kohlberg & Co Adidas

33. Current Events NikeAdidas

34. Sustainability NikeAdidas

35. Strategy/Strategic Changes Nike 2007: LIVESTRONG Challenge http://www.youtube.co m/watch?v=RDfCTJQ TpXs http://www.youtube.co m/watch?v=RDfCTJQ TpXs 2009: Profitable Stock Split 2 for 1 Adidas 2009: Business Realignment 2009: Sold $15.7 million shares of stock

36. Recommendations NikeAdidas

37. M NikeAdidas

38. Bibliography Adidas – Impossible is Nothing. (2006, May 10). YouTube video posted by sktube. Retrieved November 27, 2009 from http://www.youtube.com/watch?v=EPO20PkSztE http://www.youtube.com/watch?v=EPO20PkSztE Fredeen, B. (2000, Feb. 1). Knowing Nike’s Customers. Retrieved November 18, 2009, from Fool.com. LIVESTRONG Challenge 2007 Video. (2007, June 1). YouTube video posted by livestrongarmy. Retrieved November 27, 2009, from http://www.youtube.com/watch?v=RDfCTJQTpXs http://www.youtube.com/watch?v=RDfCTJQTpXs

39. Bibliography