1. NIKE

2. Founded in Oregon in 1960 Founder: William J. Bowerman and Philip H. Knight Type: Manufacturing and designing sportswear, making sportswear and sportsequipment Name: First name was Blue Ribbon Sports in 1964, later Nike in 1978 Meaning: Wing goddess of victory Headquarters: Washington country, Oregon in The United States Introduction of Nike

3. Also Nike brands Air Jordan Bauer Cole Haan Converse

4. Competitions Adidas Reebok Puma Asics

5. Target audience People who often practice a sport, like sports or athletes

6. Brand image Pure American icon High performance, innovative aggressive brand Associated with top athletes A brand for winners and for people who don’t give up

7. Name The first name was Blue Ribbon Sports in 1964 Later it became Nike in 1978

8. Positioning NIKE positions themselves as an athletic-wear company that is built around the ideal that everyone is an athlete. (“athletic shoes for winners.”)

9. Packaging Shoes: the shoe boxes are mostly in beige and orange, skate shoes are packaged in green boxes Accessories: in red color package Colorful packages

10. Commercial nike https://www.youtube.com/watch?v=2JnYcuRW_qo

11. Slogan JUST DO IT

12. Logo Logo at this moment is the Solo Swoosh

13. Nike products Footwear Running Basketball Soccer Sport-inspired urban shoes Children’s shoes Performance equipments Bags Socks Sport balls Eyewear Bats Gloves

14. Nike products Apparels and accessories Athletic bags Swimwear Cycling apparel Belts

15. Nike + Running app Iphone Gps Nike smartwatch Nike Fuelband

16. Social media Active on the social media Twitter, Instagram and Facebook Communicate about Nike and advertising