1. Adidas VS Nike

2. Adidas Nike History- Motto – History – Motto –
Name comes from Adolf "Adi" Dassler, the adi and the first three letters of his last name.
Motto –
Adidas' motto is "Impossible is nothing
History –
The name came from the Greek name for the Goddess of Victory. The company was originally named "Blue Ribbon Sports."
Motto –
Nike's motto is "Just do it."

3. Similarities and Differences
Adidas
Nike
More focused on the European market
Specializes in soccer, tennis, and athletics
Recently expanded its product line to include sports equipment and clothing
Recently updated its production for increased efficiency and cost effectiveness
Production is outsourced to Asian countries
More focused on the local market
More effective advertising and marketing
Recently updated the look of its line
Offers custom product lines
Excellent website support for custom options
All production is outsourced

4. Adidas Nike Headquarters- Herzogenaurach, Germany Major Markets-
Soccer, Tennis, Athletics
Headquarters-
Beaverton, OR USA
Major Markets-
Basketball, Cross-training, Running, Women and Children’s shoes

5. Adidas Nike Strategies- European market focus
Adidas dominates the world market, specifically the soccer market which is considered the "world’s sport."
Sponsors professional athletes and athletic teams in response to Nike’s marketing technique
Strategies-
Domestic market focus
Shifted focus to soccer in order to gain international recognition
Started athlete sponsorship frenzy
Has created new look shoes to excite "bored customers"
Nike Team Sports

6. Cont..
Tries to cut production time and cost in order to be more efficient
Uses low wage labor to cut production costs
Has enhanced marketing and advertising budget
Has recently tried to expand its market to sports equipment and apparel
Changes shoe designs frequently to stay ahead of competitors
Customized products (Nike ID)
Uses overseas manufacturing factories to cut production costs.
Perfected its internet site with custom footwear options

7. Outsourcing
Adidas outsourced its production but the design and development process is based in Germany.
In 1993, Adidas moved its production overseas to Asia in order stay competitive in the industry
Nike is not a production company; almost all shoes are outsourced; the home office in Beaverton designs, develops and markets the goods
Subcontractors in Taiwan and Korea contract to other Asian countries for production

8. Market Focus
In terms of market focus, Nike has a more varied line-up, comprised of basketball and running shoes, as well as cross-training products. Among the different brands under the Nike umbrella are Umbro, Converse and Cole Haan.
Adidas for its part currently offers products that are geared primarily towards the soccer, tennis and general athletics markets. Among the companies in Adidas' roster are Reebok, Taylor Made and Rockport.

9. Market Strategies
Nike remains firmly focused on the domestic market, although it has made inroads into the lucrative international soccer market fairly recently. The company is also considered largely responsible for the frenzy of athlete sponsorship that the industry is known for today.
Adidas on the other hand has traditionally focused on the European market, although it is a formidable name in the rest of the world as well. This is mainly due to the company's affiliation with soccer, which is widely considered to be "the" International sport.

10. Outsourcing Policies
Nike isn't really a production company per se, and almost all of its products are outsourced to various countries in Asia, particularly Taiwan and Korea, which in turn outsource production to still other Asian countries, among them China, Indonesia and Vietnam.
Adidas recently adopted a similar approach, with virtually all the design and development work being handled in Germany, and production being outsourced to Asian countries as well. This move has helped Adidas remain competitive in the industry.

11. THANK YOU