Founded 1941

Company Overview Founded 1941 American Designer Handbags, leather goods, outerwear, travel, accessories for men & women Existence for 64 years 190 companies in the United States 175 in 18 countries Around 5,700 Employees

Company Overview Cont. Competition Dooney & Bourke Kate Spade Michael Kors

Company Overview Cont. Segment Information Direct-to-Consumer Company oriented factory and retail stores Catalogs Internet Indirect Sales of Coach products through Coach Japan

E-Marketing Goals & Strategies Strengthen Brand 3 Core Brand Equities Product Innovation  Fresh, Stylish new products consistently  15,000 customers interviewed every year Relevance Excellent Value  Built to last longer  Well crafted

E-Marketing Goals & Strategies Increase Distribution Expand Internationally Strong Supply chain to support growth Maximize Productivity Introduced new products monthly & seasonally Seen first on the website

Primary Stakeholders Investors Customers

Value Bubble Attracting Easy accessible Drop-down menus Picture for every product Limited Edition Products only seen on the website

Value Bubble (Cont.) Engaging My Account Register for news, new products, Wish lists Address book Lifestyle Section Screen Savers Wallpapers Horoscopes

Value Bubble (Cont.) Retaining Frequent updates Coach Section  New merchandise Parties/Events held by Coach

Value Bubble (Cont.) Learning Collects data through Registered Customers are sent online surveys Suggestion Box  Complaints, Concerns, Questions, Comments Frequently Asked Questions page Both for Customer & Investor

Value Bubble (Cont.) Relating Coach By Request Customers can order straight from the factory and shipped to their homes Investors Contact information to Board of Executive Officers Financial Reports Mission Statement, Company Profile, etc. FAQ’s

Summary Continued Success Consistency in sales 28% increase in sales for 2006 Strong Brand Great Innovation Strong Customer Relationship

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