Using ASAE and PCMA to Identify, Meet and Understand US Associations and Corporate Clients Sherrif Karamat Chief Operating Officer Professional Convention Management Association (PCMA)

EducationResources Networking Advocacy

PCMA Members Over 6,200 Industry professionals 17 Chapters 68% 10+ Years industry experience 78% key decision-makers 40% Associations 10,000+ members 20+ % Corporate 16% Independent Planners 29 meetings per year Greater than 53% book International Meetings “ Unparalleled peer to peer learning that takes place, the discussions and idea exchanges which flow freely, can't be matched anywhere. -Linda Pond Rindos CMP, CASE Regional Director of Sales, Atlantis, Paradise Island Bahamas

Convene Magazine 2010 Meetings Market Survey 50,000 Customers 45% of Convene Readers book International Meetings Economic Value to Host Destination - $3.6M for Large Mtg. On Average they book 37 Small Meetings per year On Average Associations book 11 Large Meetings; Independent Planners – 12 Meetings; Corporate – 15 Meetings Per Year Source: PCMA International Meetings Survey, 2010

International Trends Positive trend in size and number of meetings More international education Wide variety of meeting locations including: Canada, Mexico, UK, Caribbean, Western Europe, Asia, Eastern Europe, Australia/Pacific Rim, South America, Bermuda Source: PCMA International Meetings Survey, 2010

Stay on top of the latest industry news, trends, challenges and opportunities PCMA Convene Magazine Convene ® is ranked the #1 Publication in the Industry* Print Magazines are second only to F2F Meetings for Research on Destinations Circulation of 35,000 Convene is published in Print and Digital

How Are Destinations Chosen? Destination Selection Criteria Overall cost Service standards Price of hotel sleeping rooms Labor costs Cost to rent convention center space Technology capabilities Safety and security Brand name hotels Cost of airline tickets Weather Labor relations Membership demographics Potential for natural disasters Terrorism Public health issues Choice of restaurants

How Are Destinations Chosen? Overall economy in the U.S. Recreation Ground transportation Variety of nightlife Political issues related to the destination Environmental friendliness Hotel and other tourist related taxes Political stability Shopping How the media view the destination Sponsorship from organizations in the destination Global politics Visa restrictions Exchange rates

Education & Networking Continuous Opportunities: Annual Meeting Education Conference International Summit Executive Edge Regional Events Online Learning Center Online Industry Certification Courses – CASE, CMP "Attending the PCMA is not only a tremendous return on investment but a huge return on time. GREAT education, GREAT networking, GREAT connections and GREAT fun! Priceless!!!…." - Ronda Vaughn, CMP, Director of Meeting Services, Optimist International

PCMA Hosted Buyer Programs EIBTM, November 30 – December 2, 2010 Barcelona Registration Open! To register, visit Select the link to register as part of a Hosted Buyer GROUP and enter Group Code: PCMAwww.eibtm.com/hbreg IMEX, May 24 – 26, 2011 Frankfurt Registration will open in December

PCMA Education Conference co-locates with AITBM PCMA Education Conference June 20 – 23, 2011 Baltimore, MD AIBTM June 21 – 23, 2011 Baltimore, MD

PCMA International Summit co-locates with IMEX America IMEX America October 11 – 13, 2011 Las Vegas PCMA’s International Summit October 13 – 14, 2011 Las Vegas

Brought to you by Host City Partner Las Vegas Convention and Visitors Authority