1. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Chapter 13 Meetings, Conventions/Exhibitions and Event Management

2. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 After Reading and Studying This Chapter, You Should Be Able to: Name the hospitality industry associations Describe the various types of meetings Explain the difference between meetings, expositions and conventions Describe the role of a meeting planner Explain the primary responsibilities of a convention and visitor’s bureau or authority List the steps in event management

3. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Associations American Society of Association Executives (ASAE) –6000 associations at national level –Spend $53.5 billion annually –Hold 215,000 meetings and conventions

4. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Associations American Hotel and Motel Association The National Restaurant Association Hotel Sales and Marketing Association Club Managers Association of America Society for Foodservice Managers

5. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Associations Offer Governmental/Political voice Marketing avenues Education Member services Networking

6. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Types of Meetings Clinic Forum Seminar Symposium Workshop Overall purpose –Brings people together for the purpose of exchanging information

7. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Primary Sources of Revenue Attendee registration fees Exhibit space rentals Sponsorship fees Conference program advertising fees –Considerations may include whether it is a consumer or trade event

8. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Figure 13-1 Average Daily Visitor Spending at a Convention

9. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Figure 13-4 Average Expenditure Per Delegate Per Stay

10. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Figure 13-5 Percentage of Delegate Expenditure Per Item

11. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Goals for Meetings Developed for the need to –Increase awareness of a particular issue –Raise money for an activity or organization –Provide information to colleagues or clients

12. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Impact of Technology Affected the way in which information is obtained Data is available on virtually every aspect Increased need for establishing personal contact Satellite and Teleconferencing

13. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Technology Forecast Will continue to drive changes in the industry Routine organizational tasks will be run on technology More international meetings Heightened security Shorter meetings Increase in incentives for repeat business

14. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Determining the Site Facility service level and perception Price City/Geographic location Restaurant service and quality Personal safety Local interest

15. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Expositions or Trade Shows Designed to bring together purveyors of products, equipment and services in an environment where they can demonstrate their products and services to attendees at a convention or trade show

16. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Conventions Meetings combined with expositions Generally larger meetings with some form of trade show included

17. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Meeting Planners Pre-meeting activities –Plan agenda –Set budget –Negotiate contracts On-site activities Post meetings

18. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Convention and Visitor’s Bureaus (CVBs) Encourages groups to hold meetings, conventions and trade shows in the area it represents Assists those groups with meeting preparations, and lends support throughout the meeting

19. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Figure 13-3 Major Players in the Convention Industry

20. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Purposes Encourage tourists to visit the historic, cultural and recreational opportunities To develop and promote the image of the community TOKYOCOLORADO LONDON

21. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Convention Centers Large facilities where meetings and expositions are held Revenue generated from rental of space, food and beverages NEW YORK CITY HONG KONG

22. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Event Management Large conventions are planned years in advance Booking Manager is critical to success Contract is key to success On site at time of convention

23. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 23

24. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Hawai`i Convention Center 24

25. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Events at HCC 25

26. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Current Events at Hawai`i Convention Center 26 PROGRAMBEGINSENDSTYPEATTENDEES World Wide Group - Second Look Meeting08/03/10 Private600 18th Annual Hawaii Conservation Conference08/04/1008/06/10Private600 17th Annual Hawaii Employment Law Seminar08/05/10 Private375 Cannabis Business University Presents - Hawaii Medical Marijuana Educational Seminar 08/07/10 Private470 HVCB Hawaii One-on-One Meetings08/11/1008/12/10Private40 BIA Remodel It Right Expo08/13/1008/15/10Public12000 World Wide Group08/16/1008/17/10Private365 DOE Science Show08/17/1008/19/10Private2700 16th Singles for Christ Conference USA08/20/1008/22/10Private700 Inventor's Tool Kit Seminar08/21/10 Private100 World Wide Group - Second Look Meeting08/03/10 Private600

27. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Trends Globalization/International participation Cloning of shows Competition Technology Number of shows is growing annually