Generate Your Business Idea (GYB) training package

Session objective At the end of the session participants are able to describe the objective, target group and components of the GYB training package develop a strategy to market the GYB package

Contents What is GYB History Programme objectives Target group Components of GYB Training delivery Contents of the GYB training package

What is GYB ? GYB is a business idea generation package for potential MSMEs GYB provides knowledge and skills to identify ideas business ideas and to select the most appropriate business idea GYB enables potential entrepreneurs to find out whether they are right persons to start an own business.

Program history Developed in 1998, by ILO-SIYB Southern and Eastern Africa project to further complement the SYB training package and to assist potential small-scale entrepreneur to generate feasible business ideas.

Program Objectives The objective of the GYB training intervention is to enable potential entrepreneurs to generate and analyze business ideas and to select a business idea that can be subsequently developed into a business plan during SYB training.   GYB training is very closely linked to SYB training. The GYB training intervention should not be considered a stand-alone exercise because without follow-up SYB training, the GYB training effort is likely to be futile.

Target Group Potential Entrepreneurs that are eager to start their own business operations but lack a feasible business idea Ability to read and write Ability to do the basic calculations Wilingness to pay for the training

Training Needs Analysis GYB training cycle Monitoring & Evaluation Marketing Selection Customers Follow-up Training Needs Analysis Training

Standard GYB time table Standard IYB training timetable   Standard GYB time table Day Day 1 Day 2 Day 3 Theme of the day Are you the right person to start a business? Generate your own business ideas Analyze your business ideas and select the best one 08:00 10:00 Introduction Overview of various business ideas generation techniques Brainstorming Overview of various business idea analysis techniques Idea list screening Tea break 10:15 12:30 What is a business idea Assessment of your personal entrepreneurial characteristics Structured brainstorming Field research or: SWOT analysis Lunch break 13:30 15:00 Personal strengths and weaknesses analysis Abilities and experiences assessment Field visit Generating business ideas from the analysis of your own environment Completion of the Business idea forms and personal Action Plans 15:15 17:00 Analysis of the type of business most suitable for you Field visit continued Using experience to generate your own business ideas Closing Evening Preparation of personal idea lists

Thank you