1. Improve Your Business (IYB) training package

2. Session objective
At the end of the session participants are able to
describe the objective, target group and components of the IYB training package
develop a strategy to market the IYB package

3. Contents What is IYB History Programme objectives Target group
Components of IYB
Training delivery
Sri Lankan experiences
Contents of the IYB training package (session II)
How to market IYB (session III)
Demonstration session (IYB Marketing) (session IV)
Demonstration session (game module II) (session V)

4. What is IYB ? IYB is a business management training package for MSMEs
IYB provides knowledge and skills to set-up basic business management systems in place
IYB enables existing entrepreneurs to formalize and improve the efficiency & effectiveness of business operations

5. Program history
The programme has originated in Sweden in 70s under the name of “Look After Your Firm”
ILO has adapted the materials to suite the needs of small entrepreneurs in developing countries
The adapted training was called “Improve Your Business”
Had only two manuals
Today IYB consists with 7 manuals

6. Program Objectives
The objective of the IYB training intervention is to enable entrepreneurs to improve their skills in basic business management and to apply them in their day-to-day business operations.

7. Target Group Existing MSMEs
Owners and managers of the small enterprises
At least six months experience in business
Manufacturing, service or trading businesses
Ability to read and write
Ability to do the basic calculations
Wilingness to pay for the training

8. IYB components Marketing Costing Record keeping Stock control Buying
Business planning
7. People & Productivity
Business Game
Follow –up services

9. Training Needs Analysis
IYB training cycle
Monitoring &
Evaluation
Marketing
Selection
Customers
Follow-up
Training Needs Analysis
Training

10. Standard IYB time table
Standard IYB training timetable
Standard IYB time table
Day 1
Day 2
Day 3
Day 4
Day 5
08:00 10:00
Introduction
Buying
Costing
Business planning
Record keeping
Tea break
10:15 12:30
Elements of a basic business management system
Buying continued
Costing continued
Business planning continued
Record keeping continued
Lunch break
13:30 15:00
Marketing
SIYB business game I
SIYB business game II
Stock control
SIYB business game III
15:15 17:00
Marketing continued
continued
Stock control continued
Continued
Closing
Evening

11. The SIYB Sri Lanka experience
Introduced from the beginning
Full course – six manuals, 40 hours
Modular base dilivery
Customized programme (record keeping – 3 day programme)
Salamy technique
Price: 30 – 45 USD
Marketed through personal selling and promotional meetings
IYB past trainees association
New clients through referrals
P&P as a separate module
Follow – up ???

12. Impact of the IYB programme
Business improvement rate 50% (35% to 85%)
Increase in sales, investment and employment
Better life for family members
Improved benefits for employees
Improved benefits for suppliers
Better service and convenience for customers
Improved benefits for neighbors

13. IYB packages enjoy highest demand

14. Male participation is higher in IYB

15. ? ! Demand is strong in marketing and finance management
Business planning ?
Stock control
Buying !
Record keeping
Costing
Marketing and finance management training had high impact on entrepreneurs – almost 90% recorded improvement of marketing skills after training
Business planning, stock control and buying, by direct comparison had less conclusive impact on entrepreneurs. In fact, stock control and buying, these two modules enjoy weak demand in Sri Lanka. The project will put more emphasis over the coming year to analyze the reasons for this varying demand patterns, and to further finetune these modules.
Marketing

16. Thank you