SECTIONS Overview……………………..……………Slides # 2-11 Newspapers……………………………..Slides # Television………………………………..Slides # Radio……………………………………..Slides # Internet…………………………………...Slides # Social and New Media…………………Slides # Extra! Slides # Media Trends – December 2010

Overview Where People Get Their News Over half of Americans get their news from TV. Roughly 1/3 look to radio and online, 1/4 go to print. Among TV viewers, FOX leads cable and NBC leads network and Sunday talk shows. Over 1/3 of Americans get their news from both digital and traditional sources. Print newspaper readership continues to decline, with 1/3 reading any newspaper – down from 39% in Just 8% under age 30 regularly read a paper. Small, local papers are gaining circulation, while this quarter the only major dailies to gain were the WSJ and San Jose Mercury News Washington D.C. radio listeners turn to WTOP-FM for their talk news. 2 Source: Pew Research – June 2010 and Radio Online – November 2010

Most of the 70 minutes is spent watching TV news Watched TV news – 32 minutes Listened to radio news – 15 minutes Got news online – 13 minutes Read a print newspaper – 10 minutes 3 Source: Pew Research – June 2010 & Forrester Research – December 2010 U.S. households spending time to watch TV and use the Internet is equal at 13 hours per week

Almost a Third Go Online to Get Their News 4 More young people get their news online (48%). Only 14% of all those in the general public get their news from stories ed to them. Source: Pew Research – June 2010

Go to CNN for Breaking News Users go to certain sources depending on what “type” of news they are looking for. Latest headlines – CNN (64%) / Network evening news (59%) In-depth reporting – Wall Street Journal (37%) / New York Times (33%) Views and Opinions – FOX’s O’Reilly Factor (44%) / MSNBC’s Hardball (42%) Entertainment - Comedy Central’s Colbert Report (53%) Mix of it all – NPR (28%) 5 Source: Pew Research – June 2010

Where Those Over 50 and Under 50 Go to Read, View or Listen to News 6 Source: Pew Research – June 2010 & Forrester Research – December 2010 OVER 50 News magazines 45% / USA Today – 44% FOX’s Sean Hannity – 65% NPR – 44% UNDER 50 New York Times – 67% Colbert Report – 80% NPR – 56%

Social Media Is Not a Big Area for News Consumption Nearly half (45%) of the public has a profile on a social networking site like MySpace, Facebook or LinkedIn. Just 9% use Twitter. Most general internet users NEVER get news from those sites. 71% NEVER / 7% REGULARLY get news from social networking sites 95% NEVER / 2% REGULARLY get news from Twitter 7 Source: Pew Research – June 2010

Twitter Statistics New York Times has the most Twitter followers among major newspapers – just under 3 million. Admiral Michael Mullen has a little under 32,000 followers on Twitter, compared to singer Lady Gaga who is number 1 and followed by over 7 million. 8 Source: Journalistics – October 2010 and TwitterCounter – December 17, 2010

Majority of Americans Find the News Trustworthy Over half of Americans (57%) see news sources as trustworthy. 60 Minutes leads the public’s believability in news organizations with 33%, while USA Today continued to receive the least with 17%. Among television news – FOX News is the only cable news organization to maintain its viewership. Both younger (18-49) and Older viewers (50-65+) watch FOX News the most 38%; and 56%, respectively 9 Source: Pew Research – June 2010

Yet the Majority of Americans Also Find There is Bias in the Media About eight-in-ten (82%) say they see at least some bias in news coverage. And nearly half (43%) say the news is more liberal than conservative (23%). – Republicans are far more skeptical of most major news sources than Democrats. The one exception is Fox News, which twice as many Republicans believe all or most of (41%) than Democrats (21%). 10 Source: Pew Research – June 2010

Grazing for News Continues to Increase 11 Source: Pew Research – June 2010

NEWSPAPERS 12

Print Newspaper Readership Declines Slightly One-in-four Americans say they read a newspaper in print yesterday. Online newspaper readership is up slightly. 71% of adults have read a newspaper in print or online in the last week. 13 Source: Pew Research – June 2010 and Scarborough Research – October 2010

Top 10 U.S. Newspapers – By Print Circulation 1.Wall Street Journal Daily Circulation – 2,061,142 Up 36,873 2.USA Today Daily Circulation – 1,830,594 Down 69,522 3.New York Times Daily Circulation – 876,638 Down 51,213 4.Los Angeles Times Daily Circulation – 600,449 Down 57,018 5.Washington Post Daily Circulation – 545,345 Down 37, Source: BurrelleLuce – May 2010 NOTE: Difference in circulation is from their previous November 2009 report 6.Daily News (New York, NY) Daily Circulation – 512,520 Down 31,647 7.New York Post Daily Circulation – 501,501 Down 6,541 8.San Jose Mercury News Daily Circulation – 477,592 Up 222,417 9.Chicago Tribune Daily Circulation – 441,508 Down 24, Houston Chronicle Daily Circulation – 343,952 Down 40,467 LOOK! Circulation is Up! * The data includes other papers of the Bay Area News Group – Contra Costa Times, Oakland Tribune and San Mateo County Times

Circulation Decreased for both Daily and Sunday Newspapers Circulation for daily newspapers decreased by 4.9% Circulation for Sunday newspapers decreased by 4.4% 15 Source: Newspaper Association of America – September 2010

Local Papers’ Circulation Increasing Greenwich, Connecticut's Time increased the most by 19.74% 16 Source: Newspaper Association of America – September 2010

Newspapers’ Websites Are Attracting Unique Visitors In September 2010, newspaper companies attracted million unique visitors to their websites. – That’s almost two-thirds (61%) of all adult Internet users (aged 18+). – Among the 25-to-34-year-old age group, 55% visited a newspaper’s website. 52% went to Yahoo! News Network, 22% visited CNN and 24% visited MSNBC. Users are also engaged – there were 4.1 billion page views and over more than 3.3 billions minutes spent browsing the websites of newspapers. 17 Source: comScore/Newspaper Association of America – October 2010

Top 10 U.S. Newspapers By Web Traffic* 1.USA Today - 239,425,560USA Today 2.The New York Times - 217,513,400The New York Times 3.The Wall Street Journal – 122,397,004The Wall Street Journal 4.The Los Angeles Times - 94,889,543The Los Angeles Times 5.The Washington Post – 9,1758,837The Washington Post 6.New York Daily News – 82,225,690New York Daily News 7.The San Francisco Chronicle – 46,696,844The San Francisco Chronicle 8.The New York Post – 45,903,055The New York Post 9.The Chicago Tribune – 33,230,030The Chicago Tribune 10.The Star-Ledger – 31,836,326The Star-Ledger * Web traffic – total unique monthly visitors for the previous 12 months. 18 Source: Journalistics/Compete.com – October 2010

iPads May Be Killing Print Newspapers 19 Over half (58%) of those who use the Apple tablet for a least an hour a day for news said they are very likely to cancel their subscription in the next six months. (Link to study)Link to study – One-in-ten said they had already canceled their print subscriptions. Overall, 4% of adults reported reading a newspaper via an app on a digital device/mobile phone in the past 30 days. Source: University of Missouri’s Donald W. Reynolds Journalism Institute & GfK MRI – December 2010

Watch out Online New York Times Readers 20 Remember: New York Times is going to start making online readers pay for their stories. – Starting in early 2011, the news company is expected to reveal its metered paywall. – Analysts predict other news sites will soon follow. Journalism Online’s co-founder Gordon Crovitz says that smaller newspapers who are using pay meters have grown online without sacrificing visitors. Source: Ad Week

TELEVISION 21

Over Half of Americans Get Their News from Television 22 Source: Pew Research – June 2010

News Watchers View FOX News Most 23 1.FOX News – 23% 2.CNN – 18% 3.ABC World News – 14% 4.NBC Nightly News – 12% 5.MSNBC – 11% 6.CBS Evening News – 8% CABLE NETWORKS & EVENING NEWS SHOWS Source: Pew Research – June 2010

Americans are Regularly Getting Their News from Cable Channels While 39% of Americans say they regularly get news from a cable channel (CNN, FOX News, MSNBC), only FOX News has maintained its audience size. 24 Source: Pew Research – June 2010

If You’re Over 50 – You Watch FOX If You’re Under 50 – You Watch Comedy Central Over 60% of those 50 or older watch FOX News hosts Bill O’Reilly and Sean Hannity. While Comedy Central’s Daily Show and Colbert Report are watched by about 80% of those – Also younger newspaper readers gravitate toward New York Times. 25 Source: Pew Research – June 2010

Opinion and Comedy Programming Have Relatively Few Regular Viewers 26 While FOX News is the most popular news channel, their number of regular viewers has NOT grown and they are not that much ahead of other networks. Source: Pew Research – June 2010

CNN Leads for Breaking News & WSJ does for In-Depth Reporting 27 WHERE ONE TURNS TO THE MOST FOR… Latest headlines – CNN In-depth reporting – Wall Street Journal Views and Opinions – FOX’s O’Reilly Factor Entertainment – Comedy Central’s Colbert Report BUT if one wants to get a mix of all – they turn to NPR Source: Pew Research – June 2010

ABC’s World News Posts Largest Weekly Total Viewing Advantage Over CBS in Two Years NBC “Nightly News" – Total – 9.4M ABC “World News" – Total – 8.4M CBS “Evening News" – Total – 5.9M 28 NATIONAL – WEEK ENDING DECEMBER 12, 2010 Source: News on News and Nielsen Throughout the week, George Stephanopoulos, Martha Raddatz, and Nick Schifrin filed reports for the division-wide series Afghanistan: Can We Win? World News also covered the ongoing debate over the extension of the Bush-era tax cuts and the arrest of the controversial founder of WikiLeaks Julian Assange. Additionally, ABC increased its total viewers by 5% and Adults by 6% compared to itscompetition

NBC’s Nightly News 9+ Million Viewers 29 NBC’s Nightly News has delivered at least 9 million total viewers for five consecutive weeks and also leads in the key demographic of adults WEEK ENDING DECEMBER 12, 2010 Source: News on News with Nielsen

NBC’s Meet the Press Continues to Lead the Sunday Talk Shows NBC "Meet the Press" – Total – 3.48M – Up 0.82M from June 2010 CBS "Face the Nation" – Total – 2.87M – Up 0.82M from June 2010 ABC "This Week" – Total – 2.05M – Down 0.1M from June 2010 FOX "Fox News Sunday" – Total – 1.21M – Up 0.1M from June NATIONAL FIGURES – WEEK ENDING DECEMBER 5, 2010 Source: News on News and Nielsen LOOK! Only ABC lost viewers! MTP generated more than 201,000 online video streams It’s podcast also remains the top ranked Sunday Morning program podcast on iTunes

NBC’s Meet the Press Leads in the D.C. Market, Too NBC "Meet the Press" – Total – 110,000 FOX "Fox News Sunday" – Total – 51,000 CBS "Face the Nation" – Total – 49,000 ABC "This Week" – Total – 24, WASHINGTON, D.C. – WEEK ENDING DECEMBER 5, 2010 Source: News on News and Nielsen

TiVo and DVRs Don’t Record Much News 32 Only 24% of those who have a TiVo/DVR have programmed it to record news programs. If you do record news you’re most likely a woman, white, between the ages of 30-39, a college grad, and have a family income of $75,000 or more. Source: Pew Research – June 2010

The 10* Most Powerful People in TV News 33 1.Roger Ailes, Chairman and CEO, FOX News 2.Steve Capus, President, NBC News/Phil Griffin, President, MSNBC/Mark Hoffman, President, CNBC 3.Jim Walton, President CNN Worldwide/Jon Klein, President, CNN/U.S./Ken Jautz, EVP, CNN Worldwide 4.Sean McManus, President, CBS News/CBS Sports 5.Jon Stewart, Host of Comedy Central’s “The Daily Show” 6.David Westin, President, ABC News 7.Bill O’Reilly, Host of “The O’Reilly Factor”/Glenn Beck, host of “Glenn Beck,” FOX News 8.Barbara Walters and the women of “The View” 9.N.S. Beinstock Agency (talent agency) 10.Christian Amanpour, ABC News/Candy Crowley, CNN * List includes 16 total Source: NewsPro – April 2010

RADIO 34

Everyone Listens to the Radio 35 Source: Arbitron – December 2010 Overall, radio is listened to by a little under 80% of people in all age brackets. Each week, 3.3 million new radio listeners over age 12 are tuning in.

Biggest Talk News Radio Markets 36 Source: Radio Online All News and News/Talk Stations were popular in all markets except for Houston-Galveston. Talk News was ranked #1 in Chicago, Philadelphia, and Washington, D.C. Talk News was ranked #2 in Chicago, San Francisco, Atlanta, and Boston

Where Talk Radio News Ranks Among the Top 10 Markets 37 Source: Radio Online – November New York #4 WABC-AM (Citadel); #6 WCBS-AM (CBS) 2.Los Angeles #4 KFI-AM (Clear Channel) 3.Chicago #1 WBBM-AM (CBS); #2 WGN-AM (Tribune); #4 WLS-AM (Citadel) 4.San Francisco #2 KCBS-AM (CBS); #3 KQED-FM (KQED); #5 KGO-AM (Citadel) 5.Dallas-Ft. Worth #3 WBAP-AM (Citadel) 6.Houston-Galveston Talk News Was Not in the Top Local Stations 7.Atlanta #2 WSB-AM (Cox) 8.Philadelphia #1 KYW-AM (CBS) 9.Washington, D.C. #1 WTOP-FM (Bonneville); #4 WAMU- FM (American University) 10.Boston #2 WBZ-AM (CBS)

Bye, Bye Nielsen! Hello Arbitron 38 Source: AdWeek – December 2010 Nielsen issued a statement on December 13, 2010 to confirm their company will no longer be in the U.S. radio ratings business, but will continue to offer radio ratings in the overseas markets. – This announcement came a week after Arbitron signed an extension with Clear Channel Radio for its ratings service.

INTERNET 39

Internet: Top Global Newspaper Sites 1.New York Times 2.Wall Street Journal 3.Times of India 4.Washington Post 5.Los Angeles Times 6.USA Today 7.Examiner (national edition) 8.San Francisco Chronicle 9.Sydney Morning Herald 10.New York Post 40 NOTE: Washington Post and Los Angeles Times switched positions. Source: Alexa – November 2010

Internet: Top Online Sites and Brands in the U.S. Source: The Nielsen Company – June News Corp. Online is #6 for a top online parent company Fox Interactive Media is #10 for top web brands

Internet: Websites Used Most Often to Obtain News 1.Yahoo – 28% 2.CNN – 16% 3.Google – 15% 4.MSN – 14% 5.Local news sites – 11% 6.FOX – 8% 7.AOL – 7% 8.MSNBC – 7% 9.New York Times – 6% 10.Internet service providers – 4% 42 Source: Pew Research – June 2010

SOCIAL & NEW MEDIA 43

Few Americans Use “New Media” For News 44 Source: Pew Research – June 2010

Less Than One Third Use Social Networks/Twitter for News 45 Source: Pew Research – June 2010

Twitter Isn’t THAT Big 46 While nearly half (45%) of the public has created a profile on a social networking site like MySpace, Facebook or LinkedIn – ONLY 9% use Twitter. Not surprisingly, more get news through social networking sites than from Twitter. AdWeek reports that in October 2010 Twitter.com reached 25.1 million users – mostly through third party applications. Source: Pew Research – June 2010 and AdWeek – October 2010

Twitter Isn’t THAT Big, YET Major Newspapers Have a Significant Number of Followers 47 – - – – – – – – – – – *Chicago Tribune Source: Pew Research – June 2010 and AdWeek – October 2010 Bill O'Reilly (FOX) - 52,363 followers Brian Williams (NBC) - 10,051 followers Barbara Starr (CNN) followers

Keep Tweeting, Chairman Mullen! Admiral Michael Mullen has a little under 32,000 followers on Twitter, compared to singer Lady Gaga who is number 1 and followed by over 7 million. Additionally, Admiral Mullen has tweeted 366 times, whereas Lady Gaga has tweeted 555 times. 48 Source: TwitterCounter – December 17, 2010

Over Half of Internet Users Read Blogs 49 This year 51% of U.S. Internet users, or nearly 113 million people, will read blogs on a monthly basis. That number is expected to rise to 60%, or 150 million people, by Source: eMarketer – August 2010

Where to go to read up on social media advice and news 1.Mashable 2.Social Media Examiner 3.Social Media Explorer 4.Read Write Web 5.Social Media Today 50 Source: Windmill Networking – November 2010

iPhone/Android Users More Likely Than Those with a Blackberry to Use an App Blackberry owners tend to concentrate their usage on talking, texting and ing. On the other hand, iPhone and Android owners tend to customize their devices to access apps that fit their needs and desires, whether for social, business, personal or recreational use (i.e. reading the news). Smartphone media usage is increasing, but it’s mostly used for entertainment purposes. 51 Source: Arbitron Inc. and Jacobs Media – February thru May 2010

EXTRA! 52

PC Magazine Recommends Website Legistalker Site keeps track of Members of Congress through Twitter, YouTube, and hundreds of new sources. -Updated every 20 seconds -Searches can be done by using keywords, zip code, state, or name of legislator -Users can create a watch list as well as subscribe to RSS Feed -Site also lists websites, addresses, and phone numbers of Members of Congress 53 Source: PC Magazine

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News to Know: How is Life Today In PC Magazine’s Annual Top 100 Websites, “How is Life Today” was listed as an undiscovered news website site where “viewers vote whether the latest news stories Suck or Rock.”“How is Life Today” 55

News to Know: Media Sync Online Free website that searches “databases of hundreds of thousands of media contacts, publications, blogs and editorial calendar opportunities.” You can filter your results by a specific source and/or location. 56

Additional News to Know Social Media Explorer said the five social media trends for 2011 are: consumer content curation; niche location; gamification and social gaming; QR codes; and social commerce.five social media trends for 2011 The Nielsen Company stated in various reports in 2010: Americans are increasing their overall media usage and media multitasking. Within the last year there has been a 35% jump in the simultaneous use of the Internet while watching TV – up to three and a half hours a month. Connected devices owned by U.S. households, as of October 2010: Smartphones (25%); Portable Game Players (21%); Portable Media Players (16%); Netbooks (8%); eBook Readers (6%); and Tablet Computers (4%). Social networks/blogs now account for one in every four and a half minutes online (almost six hours), with the average visitor spending 66% more time on the web than they did last year (three hours and thirty-one minutes). 57 Sources: Social Media Explorer and The Nielsen Company