2. Table Of Contents Indiana Media Usage Study2 August 2014 PAGE I.Executive Summary3 II.Specific Findings 1.Newspaper Readership In Indiana8 2.Public Notice Advertising14 3.Internet Use In Indiana21 4.Voting Patterns and Election Information24 Appendix A: Methodology29

3. Executive Summary Readership of printed newspapers is high in Indiana. Three in four adults read a printed daily or Sunday newspaper during an average week 79 percent read a daily, Sunday or weekly printed newspaper In addition, newspaper websites add significantly to the reach of print. Almost nine in 10 adults (86%) read a printed newspaper or access a newspaper website weekly. Public notice advertising is also well-read in Indiana, and considered very important. 85 percent of adults say keeping the public informed about governmental actions through public notice advertising is an important role for government agencies 64 percent of adults say government entities should be required to publish legal ads Newspapers are the source Hoosiers prefer most to receive this information; 38 percent prefer printed newspapers and 10 percent prefer newspaper websites, a total of 49 percent. In addition: 46 percent of adults say they would read public notices less often if placed on government websites 15 percent would read them more, a 67 percent difference These are some of the findings of a research study of adults in Indiana, age 18 and older, conducted between July 8 and July 20, 2014. Interviewing was conducted by landline telephone, cell phone and online. Results have a margin or error of 3.1 percentage points. A more complete description of the methodology used for this study is included in Appendix A of this report. Following are: An executive summary of results Detailed findings Description of methodology August 2014Indiana Media Usage Study3

4. Executive Summary NEWSPAPER READERSHIP IN INDIANA As shown in the adjoining chart, newspaper readership is strong in Indiana, and newspaper websites add to this reach. Three in four adults read a printed daily or Sunday newspaper during an average week Almost six in 10 (57%) read a weekly community newspaper Almost nine in 10 adults (86%) read some printed newspaper or access a newspaper website during an average week Indiana newspapers have good reach, even among younger adults: Two thirds of adults age 18 to 34 read a printed weekly or Sunday newspaper during an average week Almost six in 10 (57%) access a newspaper website at least one a week The average weekly reach of newspapers among young adults (print and online) is 83 percent. Readership is even high among adults who were interviewed online; 83 percent read a printed daily Sunday or weekly newspaper during an average week, indicating they are “news” junkies. The profile of newspaper readers is very similar to the population profile of Indiana. An average copy of a printed newspaper is read by 1.6 adults. PUBLIC NOTICE ADVERTISING More than six in 10 adults in Indiana (61%) have read or seen public notice advertising in a printed newspaper, even higher among more educated and upscale people. Respondents who were interviewed online are as likely as any adults to have seen public notices. August 2014Indiana Media Usage Study4

5. Executive Summary Hoosiers feel public notices are important: An overwhelming percentage of Hoosiers (85%) say keeping the public informed through public notice advertising is an important role for government agencies, including 78 percent of respondents interviewed online Almost two thirds of adults (64%) say governments should be required to publish legal notices, even though it costs taxpayers’ dollars Newspapers are the preferred method of receiving public notices: In a printed newspaper, 38 percent On government websites, 25 percent This is a 34 percent difference. Ten percent prefer to read public notices via newspaper websites for a total of 49 percent in printed newspapers or on their websites. As shown in the adjoining chart, 46 percent of adults say they would read public notices less often (less often or much less often) if placed on government websites, compared with 15 percent who read more (much more often or more often). This is a 67 percent difference. Adults who have read public notice advertising are even more likely (54%) to say they would read public notices less if placed on government websites. Even among adults interviewed online, 36 percent say they would read legal ads less compared with 17 percent who would read more. August 2014Indiana Media Usage Study5

6. Executive Summary INTERNET USE IN INDIANA Internet use in Indiana is right at the national average: 77 percent access at least once a day Almost nine in 10 Indiana adults (86%) use the Internet at least once a week. Only nine percent are not Internet users Twenty-five percent of Internet users access a newspaper website at least once a day; 50 percent access at least once a week. VOTING PATTERNS AND ELECTION INFORMATION According to the Indiana Secretary of State’s office, almost 46 million adults are registered to vote: 81 percent of these registered voters read a printed newspaper during an average week 88 percent read a printed newspaper or access a newspaper website Printed newspapers, as shown on the adjoining chart, are the most common source adults use for information about national, state and local elections. Newspapers are followed by: The Internet, which is all websites combined Cable TV August 2014Indiana Media Usage Study6

7. Executive Summary As the second chart shows, a significant percentage of registered voters don’t decide for whom to vote until just before the election. About a third (32%) don’t decide until the week before or even election day. This means campaigns need to continue promotion and advertising throughout the election. August 2014Indiana Media Usage Study7

8. Newspaper Readership In Indiana 8

9. KEY POINT Newspaper Reach In Indiana 9 Newspaper readership in Indiana is strong and newspaper websites add to this reach. Three in four adults read a daily or Sunday printed newspaper during an average week and almost six in 10 (57%) read a weekly community newspaper. Almost nine in 10 adults (86%) read some printed newspaper or access a newspaper website during an average week. Reach is equally strong among respondents who were interviewed online; also, use of newspaper websites is particularly strong. Base: Total Indiana Adults (4,875,500) PERCENT WHO READ/USE: Daily/Sunday Newspaper Average Week Total Print Read Weekday/ Sunday or Weekly *(No. of adults) **(Online sample) 3,651,200* 3,836,800* 2,785,800* Total Newspapers Read: Read Any Newspaper Access Newspaper Website Average Week August 2014 Indiana Media Usage Study 2,235,500* 4,186,500* Read Weekly Newspaper Average Week Access Newspapers Website Average Week (76)** (64)** (80)** (56)** (88)**

10. KEY POINT Profiling Newspaper Readership In Indiana 10 Indiana newspapers have good reach, even among younger adults. Two thirds of adults age 18 to 34 read a weekly or Sunday printed newspaper during an average week. Almost six in 10 (57%) access a newspaper website at least one a week, bringing the weekly overall reach of newspapers among young adults (print and online) to more than eight in 10. Base: Total Indiana Adults (4,875,500) Daily/Sunday Average Week Weekly Average Week Total Average 7-Day Print Access Newspaper Websites Average Week Total Print/Newspaper Website Average Week TOTAL %7557794686 GENDER Male %7555784886 Female %7560794486 AGE 18-34 %6640685783 35-54 %7362794684 55+ %8568883591 INCOME Under $35,000 %6948723980 $35,000 to $49,999 %6954724381 $50,000 to $74,999 %7460805092 $75,000 to $99,999 %8868905093 $100,000 to $149,000 %8571915493 $150,000 or more %7659766286 August 2014 Indiana Media Usage Study PERCENT WHO READ:

11. KEY POINT A Profile Of Newspaper Readership 11 Newspaper readership in Indiana fairly closely matches the demographic profile of the state. Base: Total Indiana Adults (4,875,500) PERCENT OF TOTAL ADULTSPRINTED NEWSPAPER READERSHIP % TOTAL 10079 GENDER Male 4948 Female 52 AGE 18-34 3026 35-54 37 55+ 3337 EDUCATION Less than High School 44 High School grad 2220 Some college/tech school 3234 College Grad 41 INCOME Under $35,000 2422 $35,000 to $49,999 1817 $50,000 to $74,999 25 $75,000 to $99,999 1314 $100,000 or more 2022 August 2014 Indiana Media Usage Study PERCENT READING A DAILY, SUNDAY, OR WEEKLY NEWSPAPER DURING AN AVERAGE WEEK:

12. KEY POINT Readers Per Copy 12 An average of 1.6 adults read each copy of a local printed Indiana newspaper. Q10. How many total members of your household, including yourself, age 18 and older read an average copy of your local…? Base: Average Week Indiana Newspaper Readers (3,651,200) AVERAGE NO. OF READERS:1.6 Per Copy (2 Per Copy)* August 2014 Indiana Media Usage Study *(2004)

13. KEY POINT 13 August 2014 Indiana Media Usage Study

14. Public Notice Advertising 14

15. KEY POINT More Than Six In 10 Adults Recall Legal Advertising Indiana Media Usage Study15 August 2014 More than six in 10 adults in Indiana (61%) have read or seen public notice advertising in a printed newspaper, higher among more educated and upscale adults. Even among respondents interviewed online. More than six in 10 recall seeing legal advertising in printed newspapers. Q1. Do you recall ever reading or seeing legal advertising in any printed newspaper? Base: Total Indiana Adults (4,875,500) PERCENT SEEING LEGAL ADS % TOTAL61 EDUCATION H.S. Grad56 Some College/Tech School63 College Grad65 INCOME Under $35,00049 $35,000-$49,99963 $50,000-$74,99964 $75,000-$99,99964 $100,000 or more72 ONLINE RESPONDENTS62 *(No. of adults) ** (2004) (64)** (2,970,900)*

16. KEY POINT Most Hoosiers Support Public Notice Advertising Indiana Media Usage Study16 August 2014 An overwhelming percentage of Hoosiers support the idea of keeping the public informed through legal advertising. Support is high among all demographic and other groups, including online respondents. Q2. Do you believe that keeping the public informed in this way is an important role for government agencies? Base: Total Indiana Adults (4,875,500) *(No. of adults) Total Adults Telephone Respondents Online Respondents 4,137,600* 2,841,100* 1,296,500*

17. KEY POINT Two-Thirds Support Spending On Legal Ads Indiana Media Usage Study17 August 2014 Almost two thirds of adults (64%) say government entities should be required to publish legal notices. Again, support is high among all groups. The question was asked: When government units publish legal and public notices, they must pay for that publication with taxpayer dollars. While at a rate set by the state legislature that is often lower than a newspaper’s regular rates, it still may cost a public agency several thousand dollars a year. Knowing this, do you believe government units should be required to publish these notices? Q3. Do you believe government units should be required to publish these notices? Base: Total Indiana Adults (4,875,500) *(No. of adults) **(2004) Total Adults Telephone Respondents Online Respondents (73)** 3,130,500* 2,211,300* 919,200*

18. KEY POINT Most Hoosiers Have Read Legal Ads Indiana Media Usage Study18 August 2014 An overwhelming percentage of adults (83%) who have seen public notice advertising have actually read it, equal to 51 percent of all adults. Q4. Have you ever read legal advertisements? Base: Respondents seeing legal ads in print newspapers, 61 percent of adults (2,970,900) Telephone Respondents Total Adults Telephone Respondents Online Respondents 2,475,500* 1,634,000* 841,400*

19. KEY POINT Newspapers Preferred Source For Public Notices Indiana Media Usage Study19 August 2014 About four-in-10 adults who have seen public notice advertising in printed newspapers prefer to receive them in a printed newspaper (38%) compared with 25 percent who would prefer a government website, a 34 percent difference. About half (49%) have seen legal ads prefer to receive this in printed newspapers or on newspaper website. Q5. How would you prefer to receive legal advertisements, including proposed budgets, sheriff’s sales, …..? Base: Adults having seen legal ads in printed newspapers (2,970,900) In a printed newspaper In the mail Printed newspaper or newspaper website On a government website Prefer not to receive them Don’t know Some other way PREFERRED SOURCE OF LEGAL ADS: On a newspaper website

20. KEY POINT Fewer Would Read Notices Online Indiana Media Usage Study20 August 2014 Forty-six percent of adults say they would read public notices less often (less often or much less often) if placed on government websites, compared with 15 percent who would read more (much more often or more often) a 67 percent difference. All age groups say they are less likely to read legal ads online, also particularly true of adults who have actually read legal notices, a 78 percent difference. Among respondents interviewed online, 36 percent would read less compared with 17 percent who would read more. Q6. … If legals were eliminated from printed newspapers and only made available on government websites, would you: Base: Total Adults In Indiana (4,875,500) PERCENT WHO WOULD READ ADS ONLINE More Often Less Often TOTAL%1546 AGE 18-34%2337 35-54%1741 55+%659 READ PUBLIC NOTICES %1254 MONTHLY INTERNET USERS %1643 ONLINE RESPONDENTS %1736 *(2004) (4%)* (21%)* (3%)* (4%)* (42%)* (20%)*

21. Internet Use In Indiana 21

22. KEY POINT Internet Use In Indiana Indiana Media Usage Study22 August 2014 More than nine in 10 Indiana adults (91%) use the Internet, 86 percent weekly and 77 percent at least once a day. Q14. How often do you access the Internet or online service? Base: Total Adults (4,875,500) PERCENT USING INTERNET DAILY TOTAL%77 AGE 18-34%85 35-54%81 55+%66 Daily or several times a day At least once a week Several times a month At least once a month Less than once a month Never 2-3 days a week

23. KEY POINT Accessing Newspaper Websites Indiana Media Usage Study23 August 2014 Twenty-five percent of Internet users access a newspaper website at least once a day; 50 percent at least once a week. Eighty percent use some newspaper website. Q15. How often do you look at any newspaper website or newspaper online, whether it’s from your local newspaper or not? Base: Total Internet Users (4,445,700) % ACCESSING NEWSPAPER WEBSITES AT LEAST MONTHLY TOTAL%50 GENDER Male %52 Female %49 AGE 18-34 %58 35-54 %49 55+%43 Daily 2-3 days a week At least once a week Several times a month At least once a month Less than once a month Never Weekly

24. Voting Patterns & Election Information 24

25. KEY POINT Registered Voters Read Newspaper Indiana Media Usage Study25 August 2014 About nine in 10 Indiana adults (4,555,275) are registered to vote, according to the Indiana Secretary of State. More than eight in 10 registered voters read a printed newspaper during an average week and almost nine in 10 (88%) read a printed newspaper or access a newspaper website during an average week. Q17. Are you currently registered to vote in Indiana? Base: Total Indiana Adults (4,875,500) Read printed newspaper during an average week Weekly printed newspaper reader or weekly newspaper Internet user

26. KEY POINT Newspapers Top Source Of Election Information Indiana Media Usage Study26 August 2014 Newspapers are the most used source adults use for information about national, state and local elections. The Internet (all websites combined) and cable TV follow. Q17d. Where do you typically get the information you need to decide how to vote in national, state and local elections? Base: Total Indiana Adults (4,875,500) Newspapers Cable TV National TV Radio Word of mouth/friends All websites combined Social media From candidates Direct mail Flyers/handouts *(Registered Voters) -Table Continues- (55%)* (43%)* (37%)* (24%)* (17%)* (16%)* (13%)* (12%)*

27. Newspapers Top Source Of Election Information, continued Indiana Media Usage Study27 August 2014 Q17d. Where do you typically get the information you need to decide how to vote in national, state and local elections? Base: Total Indiana Adults (4,875,500) Candidate’s workers/ door-to-door Magazines Work/union School Other Don’t vote Don’t know Billboards (5%)* (3%)* (2%)* (1%)* (8%)* *(Registered Voters)

28. KEY POINT Deciding To Vote Indiana Media Usage Study28 August 2014 A significant percentage of registered voters don’t decide until soon before the election for whom to vote. About a third (32%) don’t decide until the week before and 10 percent not until election day. The results are almost the same as for printed newspaper readers. For candidate campaigns, this means promotion and advertising needs to continue through the election. Q17e. When do you typically make your decision on which candidate will get your vote? Base: Registered Voters (4,245,200) Election day During week prior to the election Two to three weeks before The election One month before the election Two months prior to the election Other responses PERCENT DECIDING TO VOTE *(Printed Newspaper Readers) (9%)* (21%)* (19%)* (22%)* (5%)*

29. Appendix A: Methodology Results of this research are based on interviews with 1,000 Indiana adults, age 18 and older, between July 8 and July 20, 2014 conducted by American Opinion Research of Princeton, N.J. Interviews were conducted using cell phones, landlines and online. Results were then weighted and projected to the total adult population in Indiana. The questionnaire was designed to ask about public notice advertising before questions were asked about newspaper readership, so as not to bias responses. American Opinion Research (AOR) is a nationally-recognized, full-service market research firm. AOR has conducted research for some of the nation’s largest media companies, including The New York Times Company, McClatchy Newspapers, the Los Angeles Times, Newsday, Buffalo News, Chicago Tribune, Seattle Times, Advance Communications, and many others. AOR also conducts research for some of the nation’s largest companies and organizations, including General Electric, Siemens, Johnson & Johnson, AARP, General Motors, Ford, Procter and Gamble, S.C. Johnson, Mattel, Apple, Agfa, Kohl’s and others. 29August 2014Indiana Media Usage Study