<Insert Picture Here> How can you generate a substantial E 2.0 business? Adrian Marti Software Sales Manager Enterprise 2.0 Switzerland

Oracle product strategy More Value Less Complexity More Flexibility Less Cost More Choice Less Risk Comprehensive Industry Portfolio Complete Standards-Based Architecture Open Designed to Work Together Integrated Oracle product strategy

Oracle Fusion Middleware

Oracle Enterprise 2.0 solutions Oracle WebCenter Suite New Gen Application UI Transactional Web Portal WebCenter Framework Weblogic Portal Collaboration Portal Shared Web 2.0 Productivity Services WebCenter Interaction WebCenter Services Oracle Universal Content Management (UCM) Document Management Web Content Management Records & Retention Management Digital Assets Management Information Right Management 4

WebCenter Framework Creating an Enterprise 2.0 Experience Mashups Tagging Linking Searching Extending Tagging REST Linking Web Development, PHP, PERL, .NET 5

WebCenter Interaction Creating Online Social Communities BI Content Marketing Enterprise Apps Discussions Presence & IM VOIP Sales 6

Portal Customers in Switzerland

Transactional Content Oracle Enterprise Content Management Active Content Transactional Content Historical Content BPM Document Capture Imaging & Process Management‏ Unified ECM Online Archiving Document Management Web Content Management Document Archive E-Mail Archive Oracle Federated ECM Services SPEAKING POINTS So, how do we do this? Oracle offers a tightly integrated set of award winning content management products. In this slide we have identified three different types of content –Active, Transactional, and Historical. The segments are fairly arbitrary, but they will help you to understand the problems each one intends to solve Active Content describes content such as policies and procedures, technical documents, rich media, brand assets, business plans and sales proposals that are in a constant state of creation, modification and distribution. They require cross organization participation and controlled access yet with heavy consumption both internally and externally. Transactional Content describes content that is captured in high volume, usually originating as paper or faxes that needs to be related to business transactions such as order processing or claims management, and formally reviewed and approved. It’s then accessed for a limited amount of time by users in the context of that transaction and then securely stored for a period of time defined by internal policies. Tight integration with business applications and integration with automated business process tools is common for transactional content management solutions. Historical Content refers to content, including e-mails that has moved beyond it’s active phase yet still needs to be managed for a long period of time. This is common for reference, discovery or compliance purposes. There is a need to support very high ingestion volumes often from a variety of content sources including e-mail repositories and general file systems. Bringing content from all these disparate sources under control is a key capability supported here. We also provide a range of applications that work across the enterprise with both Oracle and 3rd party external repositories. These include records management that manage the retention and disposition of content according to your formal policies; Information Rights Management that protects and secures sensitive content; and Secure Enterprise Search that can locate both structured and unstructured information across the organization and present it in a single aggregated hit list. Records and Retention Management‏ Information Rights Management‏ Secured Enterprise Search 8 8 8

Content Customers in Switzerland

Customer example: Clariant About Clariant Clariant is a worldwide leading company of speciality chemicals with 8 B $ revenue in 2007 and 21.500 employees Challenge Complexity of many small Content Management solutions Document Lifecycle Management for a worldwide acting company Special compliance requirements in the Chemical Industry Oracle ECM Solution Standardisation and Harmonization on the Base of a united Enterprise Content Management solution Huge reduction of the complexity through consolidation of many DMS applications on a central infrastructure Today introduction of a corporate wide Web Content Management Advantage of UCM Complete and Integrated Enterprise Content solution Cost reduction through fast delivery of Content Applications on a central infrastructure Compliant with many Standards: (EN45000, IUCLID, REACH, etc.) The compliance topics covered are : - ISO 900x - EN45000 and subseqeuntial norms - EU regulatories as IUCLID - the database system IUCLID (International Uniform Chemical Information Database) contains data submitted and collected under Council Regulation 793/93 (EEC) on the evaluation and control of the risks of existing substances. These include high production volume chemicals", produced or imported in the EU in quantities exceeding 1000 tonnes per year, and "low production volume chemicals", produced or imported in the EU in quantities between 10 – 1000 tonnes per year. REACH (beginning 2007) Archiving and Retention rules from diffent country legislations as well as all ESHA requirements for different countries, plants, ..... Clariant is operating in.

Quality and Brand Oracle UCM for quality management since 2001 Implemented Oracle UCM Digital Asset Management for more than 200.000 marketing assets in 2006. Deployed a company wide Enterprise Content Management, including DMS, WCMS, Portal integration, Records in 2009

Completeness of Vision Oracle Fusion Middleware Leader, Magic Quadrant Challengers Leaders Enterprise Application Servers Application Infrastructure SOA Application Infrastructure Composite App Infrastructure Backend Integration Enterprise Portals Business Process Management Enterprise Content Management Business Intelligence Corporate Performance Management Web Access Management User Provisioning Ability to Execute Niche Players Visionaries Completeness of Vision

Oracle Universal Content Management ‘We’re in the business of winning Formula 1 races, and need no distractions from this. Oracle provided a content management system that could be installed extremely easily and quickly, and which our users could get to grips with.” Alex Rigal; Renault F1 Speed of Deployment Oracle UCM rolled out in 3 weeks Oracle IRM rolled out in 4 days Renault F1 wanted to be able to replicate documents when shared between 2 factories, 2 mobile teams, suppliers, sub-contractors and partners Security of documents containing technical specifications, including the “Bible” which contains all the information relating to the racing car. The solution needed to convert 80TB of documents stored in multiple repositories and with no global search functionality 13 13

Where is the business for you? Portal customers Most complete Portal Solution Portfolio Front-end to Applications (Siebel, Peoplesoft, JD Edwards) Enterprise scale Collaboration Portal Transactional Java Portal Position UCM as integrated Web Content Solution Extend Portal with Web 2.0 functionality Content customers Corporate wide ECM Solution Position Portal as Front-end to WCM Physical and digital Records Management Additional Functionality through Rights Management

Q&A

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