2. Technology Market Trends Understanding ECM
Agenda
Company Background
Technology Market Trends
Understanding ECM
FileNet ECM Product Strategy
Why you should consider P8
Key Points:
We’ve developed this agenda for you based on the key drivers and challenges we just discussed
Our objective during this presentation is to discuss the paradigm shift from the current view of ECM to the new view of ECM that includes Content, Process, Connectivity, and Active content, all of which we will explain
At the end we will discuss some of our successes and next steps for moving forward
Confirmation Questions:
Does this agenda meet your objectives?

3. FileNet Background
Founded 1982
400MM Revenue
23% Earnings returned to R&D
378MM Cash – NO Debt -
1600 Employees
4100+ Customers
81 of Fortune 100
400+ Partners

4. Business Drivers Relentless quest for competitive advantage How can I…
Be smarter, faster, better, cheaper
How can I…
Be more responsive? Extend my reach?
Further reduce my operating costs and cost per transaction?
Manage issues before they become problems?
Leverage and extend my existing infrastructure investments?
Ensure compliance and reduce exposure to risk
Sarbanes Oxley,SEC17A, HIPAA, Paper Elimination Act, Six Sigma initiatives

5. Other Market Trends…
Movement from best of breed to single comprehensive vendor solutions
Vendor/Systems consolidation – portfolio evaluation
Compliance and risk management driving the need for visibility and control
Account for how & why decisions are made
Corporate growth strategies require more agile and adaptable business applications
Organizations making Enterprise decisions
…buying departmentally with enterprise view
Market Demand for Platform Independence and movement to SOA
J2EE, .NET, Web Services

6. ECM Technology Consolidation
IDM
Content Technologies
RMM
VCM
WCM
Enterprise User Integration: Application / Portals / Collaboration
Consolidated Platform:
ECM
Process & Connectivity Technologies WF
EAI
BPA
BPM

7. Traditional View of ECM:
Content Management
Manage all types of content (paper, images, HTML, rich media) and their associated lifecycle
Document Management
Secure authoring, indexing, versioning and presentation/publishing of technical and/or legal documents
Imaging
Consolidated storage and access of data-intensive static images and print stream data. Also includes forms capture and processing (OCR/ICR)
Key Points:
The traditional view of ECM is all about “The Content”. It includes:
Web Content Management
Content Management
Document Management
Imaging
The problem is that managing content is just one dimension when addressing the real needs of business.

8. Conventional View of ECM
Evolution of CM and ECM
Conventional View of ECM
Images
Print Output
Audio
Docs
B.A.R.
Web Content
Technology that provides a means to…
Create, capture
Manage, secure
Store, retain, destroy
Publish, distribute
Search, personalize
Present, view, print
…unstructured digital content
Traditionally, Content Management is thought of as the ability to manage many different types of assets. As time progresses, the type and complexity of these assets that organizations must manage grows in an effort to better serve consumer demands. There’s structured, unstructured, complex and compound documents, streaming media, – the list goes on.
At the center of a Content Management solution is a Really Big Repository. This repository is designed to manage all of these various types of assets with content storage and retrieval at the top of list.
Now, the market is evolving into a more encompassing solution known as Enterprise Content Management (ECM).
The Meta Group has defined ECM as technology that provides a means to create, manage, store, publish and present unstructured content. So, ECM covers more than just content storage and retrieval. There is a lifecycle for content and the idea here to be able to address the complete content lifecycle for any asset type.

9. The Challenge…
The simple management and delivery of content does not provide sufficient value to organizations
Content and data must be shared across applications, business processes and organizational boundaries to increase responsiveness and knowledge
Enterprises demand a platform that maximizes the value and performance of existing resources by automating underlying business processes and decision making
Key Points:
As you look to meet the challenges noted earlier, it is important to realize that just managing content is simply not enough. There is much more going on that needs to be considered and managaged
Content and data need to be shared across these organizational and application boundaries to improve responsiveness
For optimal business performance, enterprises demand the ability to automate decisions in how content is utilized and processes are carried out.

10. FileNet ECM
Enterprise Content Management: Combining Content, Process, and Connectivity to drive Business Value
Our ECM solutions allow customers to build and sustain a competitive advantage by managing enterprise content, automating and streamlining their business processes, and simplifying their critical and everyday decision making.

11. ECM Critical Success Factors
Key Points:
When looking at ECM…yes, it is important to make sure you can account for and manage all the types of content and associated applications we just discussed…
ECM = Content, Process and Connectivity

12. FileNet P8 An integrated framework for ECM applications
Unified content, process, connectivity
Single, highly scaleable ECM infrastructure
Creates highly agile applications
Focused on Customer Priorities:
Provides fusion of Content and Process management with core Business applications and systems

13. Content Collaborate Create, access, and manage
Web Pages
Forms
Electronic Documents
Print Output
Collaborate
Create, access, and manage
Structured and unstructured
Photos, Graphics, Video
Paper Documents & Files
Search
Lifecycle management
Enterprise wide
Enterprise Applications
(Invoices, Statements, etc.)
Archiving
Let’s begin with the elements involved in ECM - it begins with content:
Discuss key activities that ECM enables around content.
Fax
Secure
Meta Data
ENTERPRISE WIDE