1. The Value of Fusion Middleware for Oracle Applications Shari White Sr. Solutions Consultant, FMW

2. Oracle Fusion Middleware Comprehensive, Integrated, Hot Pluggable Web Content, Digital Assets, Documents, Records, Images Content Management

3. Key FMW Technology Differentiators Hot Pluggable Runs on Websphere, Weblogic and jBoss Comprehensive SOA, BPM, IDM, BI, ECM and EPM Scalable Grid Heterogeneous Works well with non-oracle platforms (MSFT, SAP…) Integrated Single Design Time, Single Management, Single Runtime Standards More std support than BEA, SAP, Tibco Compares well with IBM Optimized for Oracle Applications Certification with PSFT, Siebel, EBS, JDE, iFlex, Retek AIA for Oracle Applications

4. Fusion Middleware for Applications

5. Oracle Applications & Fusion Middleware Get Started with Fusion Today Integrations across Oracle’s Applications Suites Extend Oracle’s Applications with Fusion Technology Address Four Primary Business Problems Unified Business Process Management for Growth & Change Unified Business Intelligence for Better Decision-making Unified User Interface for Employee & Customer Productivity Unified Identity Management for Better Compliance & Security

6. Problem #1: Growth & Change Typical Scenario CRMFinancialsHRMSProcurement

7. Oracle’s Recommendation Adopt SOA and Oracle’s SOA Suite Cross-Application Business Process Automation CRM Financials HRMS Procurement Application Services Optimize Design Monitor Execute & Optimize Business Processes

8. Business Process Management Connect & Route Orchestrate & Transform Model & Analyze Visualize & Optimize Manage & Govern Generate & Capture

9. Call Center Agent Business Intelligence Analyst Enterprise Data Warehouse Custom ETL CRM SCMFinancials Data Marts Warehouse Manager Financial Analyst Problem #2: Better Decision-making Typical Scenario

10. BI EE Analytic Server Enterprise Semantic Model Multi-Source Data Warehouse Model Pre-Packaged Dashboards Pre-Packaged ETL Maps CRM SCMFinancials Report Define Analyze Consistent Multi-Source Intelligence Oracle’s Recommendation Adopt Enterprise Analytics Strategy with Oracle BI

11. Business Intelligence Model Information Query & Analyze Report & Publish Monitor & Alert Optimize via Actions Integrate Data

12. Call Center Agent CRMFinancials SCM Problem #3: Productivity Typical Scenario Biz Intelligence Content Mgmt.

13. Call Center Agent Map “Mash Up” Integrate Apps, Content, Desktop 500 units 20 units Share via Web 2.0 Communities CRMFinancials SCM Biz Intelligence Content Mgmt. Oracle’s Recommendation Create Enterprise Portal using Oracle WebCenter

14. User Interaction Create Enterprise Portal Integrate Applications Share via Web 2.0 Communities Integrate Desktop & Office Make Accessible Multi-Channel Integrate Content

15. Email Pwd 1 Pwd 3 Pwd 2 Reset Pwd HR Admin Facilities Manager Approving Manager Approving Manager IT Admin IS Admin manual entry manual entry manual entry email helpdesk ticket CRM HR Problem #4: Compliance and Security Typical Scenario

16. Email HR Admin Facilities Manager HR CRM Identity Provisioning Single Sign-On Oracle’s Recommendation Lower Security Costs using Oracle Identity Mgmt Suite

17. Identity Management Define Enterprise Roles Provision & Manage Entitlements Enable Web Single Sign-On Enable Desktop Single Sign-On Audit & Attest Compliance Create & Store Identities

18. Oracle Fusion Middleware