Fahed Moubarak – Regional Sales Director / Maddict International 13 من سبتمبر 2014 Mobile Advertising – Best Practices.

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Presentation transcript:

Fahed Moubarak – Regional Sales Director / Maddict International 13 من سبتمبر 2014 Mobile Advertising – Best Practices

Agenda Mobile Advertising – Insights figures. Current Trends  Ad Spent per Industry and Objective.  Success stories.  What is a successful Campaign? Creative Possibilities.  Rich media success stories.

Worldwide figures Global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in By 2017 it’s projecting the market will have sized up to be worth $41.9 billion billion USD Billion USD  Global mobile advertising spending 18 billion USD 41.9 billion USD

Smartphone Penetration in GCC November 2013, Ericsson Mobility Report 7

Mobile Ads Effectiveness We Are Social, Social, Digital & Mobile Around The World (January 2014) Post Click Action Viewership

Current Trends in The Region

Spent per Industry *On Maddict’s network during 2013 and 2014

Spent per Objective *On Maddict’s network during 2013 and 2014

Success Stories

Automotive – Lead Generation *Stats taken from Maddict’s campaigns during 2013/2014 CTR per Country Avg CPL per Country Distribution per Country

Lead Generation – User Journey Source: Maddict Premium Network Banner Landing page Thank you note

Click to Download Campaigns With Maddict’s SDK Integrated in the app, we were able to decrease the CPI to 1$ in KSA

The Secret Recipe… * If Conversion is not possible, Decrease the CTR to an average of 1% Effective and Smart Conversion Tracking* Creative and banners / Ad unit format Incentivize the end user High Reach Premium Content and Content Targeting

Performance Measurement

Key Performance Indicators CTR that lead to cost per click Number of Leads: CPL Installs (CPI) Calls ( CPA) CPE (Engagement at the end user asset) Completion rate video

Rich Media Engagement

Success Story - Rani Float % of users who failed to finish, played again. 8% of users played more than once just for the fun of it. 12% of users who clicked on the ad played the game.

Rani Rich Media Execution – Screenshots

Success Story – One and Only 2014 The campaign was running on Maddict’s premium network particularly on News, Business and Finance Channels. The campaign was running on Maddict’s premium network particularly the News, Business, and Finance channels

O&O Rich Media Execution - Screenshots Source: Maddict Premium Network

Success Story - Tic Tac 2014

Tic Tac Rich Media Execution – Screenshots

شــــــكراً لـــكم Thank You