Faculty of Commerce1 Internationalization of Business Education in Egypt – The Case of RCB/GSU & FCCU Collaboration Wael Kortam Faculty of Commerce, Cairo University

Faculty of Commerce2 Cairo University Since its inception in 1908, Cairo University has been recognized as a national and regional leader in providing world-class educational services, research and community services. The university adopts a comprehensive with 25 faculties in sciences, arts and social sciences on both graduate and undergraduate levels.

Faculty of Commerce3 Started 1911 as the oldest business school in MENA It offers three broad majors in Business Administration, Accounting and Insurance. The degrees awarded for such majors are B.Com, M.Sc, Ph.D. An MBA has started in DBA, MRM and an Arabic version of MBA are about to be launched ِ An integrated set of professional diplomas in market driven areas such as HR, Health Care Management, Financial Markets and institutions, Marketing of Financial services and Sports Management (joint with FIFA).

Faculty of Commerce4 Why new business programs for the Egyptian Market? Globalization of the Egyptian market – emergence of global customer and product challenges, Deregulation of Egyptian industries – ongoing removal of entry barriers and liberation of trading rules within all industries – emergence of competitiveness challenge, Drastic changes in employers' base in Egyptian labor market in terms of their profiles, needs, employment policies and market values- emergence of market orientation challenge, Accelerating progress in adopting advanced and global-oriented business philosophies and best practices by employers in the Egyptian – emergence of the knowledge challenge,

Faculty of Commerce5 Why new business programs for the Egyptian Market? So the value added of highly and relevantly skilled business specialists will be reflected in higher quality of business decisions and policies and greater likelihood of success in achieving core business objectives.

Faculty of Commerce6 Expectations of Partnering with GSU - Relevant Curriculum to labor market Realities - Improved teaching and assessment methods - Development of Case Studies and Research Initiatives - State-of-the-art reference material - World-Class Academic and Professional Staff development - On-Line Library and other E. Learning Resources - Highly Customized Admission Criteria and Process - Strategic Links with Stakeholders and Employers