By “mobilizing” business operations - Existing data - Existing processes By reshaping business models - New data and users - Redefined processes By redefining.

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Presentation transcript:

By “mobilizing” business operations - Existing data - Existing processes By reshaping business models - New data and users - Redefined processes By redefining industries - New ways of using data - Change in industry economics Number of Employees, Assets/ Impact to the Company Time Today 3 – 10 years 10+ years Strategic Mobility Holistic Mobility How Mobility will Evolve Source: Yankee Group 2006 Opportunistic Mobility

Three Business Cases for Mobility Increase Revenue Improve Service Reduce Cost Top Line Bottom Line Quality Source: Yankee Group 2006 Consumer Packaged Goods Retail Manufacturing Transportation Utilities Construction Pharmaceutical Insurance Financial Services Public Sector Public Safety Healthcare Insurance Education

Current Environment IT Spending Comparison Source: Forrester Update: US Enterprise And SMB IT Spending – June 2005

Current Environment IT Spending Trends “The ratio of new IT investments to overall spending will increase for 55% of SMBs. This stands in stark contrast to enterprises, where only 34% of companies will increase this ratio in the overall percentage of IT budgets spent on new investments in SMBs will be very similar to enterprises (21% versus 20%)” Forrester IT Spending In The SMB Sector – Apr 2006

Current Environment IT Spending Trends “SMBs are increasingly becoming mobile. Almost 37% of SMB workers are considered mobile and spend greater than 20% of the time away from their primary workspace.” Source: Yankee Group Identifies Key Wireless Preferences Within SMB Subsegments – Feb 2006

Different BlackBerry Solutions for Different Business Requirements 1.BlackBerry Internet Solution. , mobile phone, SMS, organizer, contacts, web browser, media player, camera, removable memory in a sleek, all-in-one mobile solution 2.Small Business Enterprise Server BlackBerry devices plus software for Microsoft Exchange, Lotus Domino and Novel Groupwise platforms. Initial 5-15 seats with path to upgrade beyond 15 seats 3.BlackBerry Enterprise Server BlackBerry devices plus software for Microsoft Exchange, Lotus Domino and Novel Groupwise platforms. Initial 20 seats which scales to your business requirements 4.BlackBerry Hosted Solution Service provided by ISP’s Hosted BlackBerry SOHO BlackBerry Enterprise Server Small Business Enterprise Server BlackBerry Internet Solution LargeMediumSmallIndividual

Application Adoption Across the Enterprise The mobile enablement of corporate applications represents a quantum shit in capabilities - IDC, % 10% 20% 30% 40% 50% 60% 70% 80% Content for employees Sales force automation Field service automation LogisticsInventory 68% 43% 48% 39% 48% *Source: Forrester Technographics 2006 Percentage of enterprises piloting or deploying mobile applications*