1. Westdale Asset Management – Prophix story
Operating since: 1991
Head office: Dallas, Texas
Annual revenue: $50 million
Number of employees: 1,100
G/L or ERP: Yardi Voyager
Company website:
Company background:
Westdale Asset Management provides asset and property management services for multifamily and commercial real estate throughout the US. Its management portfolio includes more than 150 apartment communities (approximately 30,000 individual units) in about a dozen states in the South, West, and Midwest; most properties are located in Texas. The company also owns and manages more than 330,000 sq. ft. of retail and office space in Texas and is one of the largest property owners in Dallas' Deep Ellum arts and entertainment district. Services include facilities maintenance, financial reporting, and renovation management. President Joseph Beard founded Westdale Asset Management in 1991.
Business problems that led to evaluating CPM, adopting Prophix:
They have 180 properties for which they need to budget
Were using Excel and need to automate their process
Struggled to consolidate their data
Needed seamless integration with their ERP

2. Westdale Asset Management – Prophix story
Their Prophix solution and benefits:
Data integration: ODBC connection and drill-across to their Yardi Voyager ERP
SharePoint integration: Prophix will export data entry templates into SharePoint, where their end users can access them
Financial model: designed for p & l planning, consolidates data from the other cubes at the consolidated level to produce the overall budget
Personnel planning (DPM)
Revenue projection planning

3. Supporting data: Life cycle Industry (choose all that apply)
☐ New implementation YES
Implementation date: Q3 2014
☐ Preexisting customer
Original implementation date: ________________
☐ Existing customer, upgrading
Industry (choose all that apply)
☐ Agriculture, forestry, and fishing
☐ Professional services YES (real estate)
☐ Financial services
☐ Retail
☐ Wholesale and distribution
☐ Telecommunications
☐ Healthcare
☐ Utilities
☐ Education
☐ Architecture, engineering, and construction
☐ Life science
☐ Transportation and logistics
☐ Manufacturing
☐ High tech
☐ Media and entertainment
☐ Government
☐ Non-profit

4. Supporting data: Solutions built Capabilities used ☐ Budgeting YES
☐ Automation YES
☐ Forecasting YES
☐ Prophix Mobile
☐ Reporting
☐ Data integration YES
☐ Strategic planning
☐ Business modeling YES
☐ Financial consolidation
☐ Microsoft platform integration YES
☐ Analysis YES
☐ Role-based security YES
☐ Profitability analysis
☐ Collaboration YES
☐ Personnel planning YES
☐ Flexible deployment
☐ Project planning
☐ Ad hoc reporting and visualization YES
☐ Revenue planning YES
☐ Capital expenditures planning
☐ Reporting and analytics
(dashboards and scorecards)