Developing the Facebook Application for the Penn State University Libraries Developing the Penn State University Libraries Application for Facebook.

Slides:

Advertisements

Similar presentations

ELibrary Elementary The user-friendly general reference solution for your elementary school 2008.

Advertisements

Social web case study: solving problems for your institution Jo Alcock Evidence Base Birmingham City University.

Boosting your journals presence through social media.

Webinar Process Contents 1. Prior to Webinar Promotion Registration 2. During Webinar 3. Follow-Up After Webinar 4. Archive & Persistent Lead Generation.

Community Engagement. ISLE Vision for the Future - Examples Connect to mentors. Find student organizations. Find challenges. Connect to project management.

Customer e-Newsletter Exclusively for Usborne Books & More Consultants

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Byte Size: Facebook. Who We Are Forrester predicted FB would achieve the same number of registered users as MySpace in Q4 of 2008, or early 2009 Reached.

Marketing 101: Raising Stroke Awareness © 2011 National Stroke Association.

How to Maximize Event Fundraising and Team Building through Social Media and Online Tools.

ICT Curriculum Evening – an introduction to Wizkid.

Web 2.0 Marketing: Word of Mouth Marketing to the Extreme Danielle Theiss-White.

ICT Issues Social Networking. Social Networking Social networking: the interaction between a group of people who have a common interest, eg. music. Popular.

Engaging networks can help you to grow your online community Outreach top 10.

Putting the Learning in Distance Learning Mary Beth Orrange AMATYC Math on the Web Themed Session Thursday, November 20, Washington D.C.

What is Localgiving.com? Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups Mission: To provide.

The Power of and Social Media Marketing to Boost your Business presented by:

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 1 Online Networking Guide, 1570 MySpace ® A. MySpace ® Introduction Social networking sites, such as.

Taking the Headache out of. Reach your sphere of influence on a daily basis – AT NO COST? Reconnect with friends and stay in touch with family – AT NO.

MyIsagenix - Intro Class. Intro Class Agenda  MyIsagenix Overview  Getting Started  Page by Page Walkthrough  Q & A.

Online Presence for SAIPs What’s Online Presence?

COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.

Social Media Marketing Plan By D.U.E.S. (Tony, Sara, Shannon, MaryAnn)

Constant Contact & How it Can Help Your Business Presented By.

Staying Relevant: Public Libraries Look to Social Media to Engage Teen Patrons Research Team 5 Sandra Findley, Lori Ross, Dawn Edelen and Greta Kliewer.

Getting The Most Out of Your Business Website Insert Your Logo.

Cool!Cool!. Source: Did You Know… 1 BILLION+ Facebook users. Average user has 130 friends.

Marketing Your Chapter “Strive for excellence, not perfection.” H. Jackson Brown, Jr.

Mendeley Institutional Edition Hazman Aziz, eProduct Manager (APAC) University Kebangsaan Malaysia.

® Urban Planning DWG Wiki, Newsletters and Social Media Efforts and Plans Lynn Calder, GiStandards Copyright © 2015 Open Geospatial.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

© 2012 ISACA. All Rights Reserved. Topic Leader Training 2012.

TAG-Org Websites 1. Why Websites ? Branding: Since it's our website, we can set the design and build the awareness of our brand. To create our own Online.

Jordan Maxwell ADVANCED PROGRAMMING. DEFINITIONS PHP: A server side Programming language often used in websites. API: ( Application programming interface.

ALISON BYRD, STEPHANIE CHADWICK, LAURA MASON, CHELSEA OLIVER, & KRISTEN SIMPSON CULTURAL AWARENESS PROJECT: GROUP 2.

What is Social Networking ? What is Social Networking ?

Improving the Visibility and Marketability of Your Web Site Giovanna Genard, marketing.

Social Media and Library Outreach Share Resources, Highlight Services, and Build Support John L. Amundsen, Communications Specialist ALA Office for Literacy.

Adotomi.com | Copyright Adotomi 2013 Scaling Up While Maintaining Quality: Life After the Like Nadav Weinberg | Director of Business Development.

Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing.

Congregational UCC Church: Facebook Kate Kauffman Social Media Consultant

Turning Social Networks into an Academic Learning Space Dr. Andrew Simoncelli Nicholls State University.

Engagement Marketing: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.

2011 Marketing Summit: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.

Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

1 Social Networking at School and Work John Bansavich, USF.

Serving Sociologists | Advancing Sociology | Promoting Sociology to Society Facebook in the Classroom.

Marketing your JISC e-books for FE content. Step 1 – Highlight individual titles To copy a URL for an individual title, just search for the title name,

The Value of Word of Mouse….. Lionel Menchaca Microsoft Global High Tech Summit October 25, 2007—San Jose.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

A Day of technology Improving upon your technology skills Giving every child the opportunity to learn in a robust digital environment everyday. making.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

A Tour of Google Apps learn.cssd.ab.ca. Google Apps provide tools for creating, learning and sharing. Signing into your learn account gives you access.

Social Media Primer. Social Media is Great For: Building awareness and attracting new business Fostering community Providing helpful content and information.

SHAPE THE WORLD. WEB DEVELOPMENT.

Web 2.0 Debi McGuire. What is Web 2.0? Huge paradigm shift in the Internet Social implications that impact education Tools are powerful, useful, and.

Promoboxx: Your Digital Marketing Platform Free access to customizable, brand-approved digital marketing content and easy- to-use tools to better connect.

AmeriCorps Week Presentation to AmeriCorps Hands On Network Leadership Conference 2007 March 15, 2007.

Tom Lump Lake County Fair Kara Moon Porter County Fair.

Engaging through Social Media Society’s gift to Alumni Relations.

CES January 2012 Lead Generation – Improve Your Event ROI Exhibitor lead gen packs, by Poken.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

Website Tools & Resources Navy League of the United States Citizens in Support of the Sea Services Building an Online Presence for Your Council What is.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Building Alumnae Engagement Marketing & Communications.

Web 2.0: The LSE Experience Matt Lingard & Judith Baines, London School of Economics.

Developing an d Application s. Chris Kirkland (Founder of The Artists Web) ● Not affiliated with Facebook.

Social Media Marketing Strategy Template

Presentation transcript:

Developing the Facebook Application for the Penn State University Libraries Developing the Penn State University Libraries Application for Facebook

Developing the Facebook Application for the Penn State University Libraries

Developing the Facebook Application for the Penn State University Libraries Video

Developing the Facebook Application for the Penn State University Libraries Overview Why Facebook? Why the Penn State University Libraries? The Facebook App What it does How it works Distribution and Usage Survey and Results Lessons Learned and Future Directions Is Facebook For You?

Developing the Facebook Application for the Penn State University Libraries Why Facebook? 65 million active users 6th most trafficked site in the US College students are the original community

Developing the Facebook Application for the Penn State University Libraries At Penn State… 93% of students using Facebook 70% on Facebook daily or more Facebook not specific to Penn State Something students can take after they leave PSU

Developing the Facebook Application for the Penn State University Libraries Why does it matter? Building connections Viral information spread Community Another opportunity to reach students PSUL already in Facebook

Developing the Facebook Application for the Penn State University Libraries Why the University Libraries? Updating the Libraries Image

Developing the Facebook Application for the Penn State University Libraries Why the University Libraries? Updating the Libraries’ Image Making libraries more approachable Making students more comfortable Keeping the library relevant to students Deliver information and research services directly to the students Be where the students are Marketing the Libraries Building community

Developing the Facebook Application for the Penn State University Libraries Our Goals… Student Outreach Library Image Relevance

Developing the Facebook Application for the Penn State University Libraries How We Got Started ETS and PSUL Hot team White paper 6 weeks..but really just a few days of development

Developing the Facebook Application for the Penn State University Libraries The Libraries Facebook App

Developing the Facebook Application for the Penn State University Libraries The App: What it does Find books (the CAT) Find research articles (Proquest) Quick links to library resources

Developing the Facebook Application for the Penn State University Libraries The App: How It Works Basic Php with Facebook markup iFrame the CAT New window for Proquest Take a look...

Developing the Facebook Application for the Penn State University Libraries Getting Started with Apps ASP.NET ASP (VBScript) ColdFusion C++ C# D Emacs Lisp Java JavaScript Lisp Perl PHP Python Ruby on Rails VB.NET

Developing the Facebook Application for the Penn State University Libraries Getting Started With Apps cont... Content stored on your servers Approval required Basic tracking tools provided

Developing the Facebook Application for the Penn State University Libraries Promotion Open House Penn State Newswire Plasma screen ads at all Libraries entrances Library Faculty used in classes Promoting Faculty awareness Libraries Newsletter lists

Developing the Facebook Application for the Penn State University Libraries Promotion Facebook Flyers Student video Viral nature of Facebook application

Developing the Facebook Application for the Penn State University Libraries Usage users 900 users from the Open House 5-20 average uses a day

Developing the Facebook Application for the Penn State University Libraries The Survey Open House participants contacted via Online Survey 125 responses

Developing the Facebook Application for the Penn State University Libraries The Survey 68% underclassmen 66% female 74% spend < 1 hour a day on FB 22% spend between 1-3 hours a day

Developing the Facebook Application for the Penn State University Libraries Survey Says 70% Application helped people find resources they need 66% Used application monthly or more 10% Used application daily

Developing the Facebook Application for the Penn State University Libraries Survey Says 40% Appreciate Libraries efforts to engage students in Facebook 8% Disapprove of Libraries presence in Facebook

Developing the Facebook Application for the Penn State University Libraries Lessons Learned More social = better Some students just don’t use apps Some students don’t want us in Facebook Spring board for other "speaking student language" Web 2.0 tools

Developing the Facebook Application for the Penn State University Libraries Next Steps…

Developing the Facebook Application for the Penn State University Libraries Future Directions Ability to share records with friends and groups Map my book New book lists Interactive map Holds and overdue reminders Games Student intern working on future directions and ideas

Developing the Facebook Application for the Penn State University Libraries Is a Facebook App for you? Engage students in a way they want to be engaged Encourage natural participation Make personal connections

Developing the Facebook Application for the Penn State University Libraries Other Ways Facebook Can Help Applications Groups Events Flyers and ads Viral spread of ideas Build connections. Build community.

Developing the Facebook Application for the Penn State University Libraries Communications Video Jaclyn Mssino

Developing the Facebook Application for the Penn State University Libraries Be Ye Warned Authentication, privacy, and identity Danger of academic content within Facebook - backlash Being “part of the flood” of Facebook apps Facebook won’t last forever - there is always something new

Developing the Facebook Application for the Penn State University Libraries Summary: Why Facebook Relevance/ image Non intrusive presence Personal connection Adding convenience Its easy to get started but its not always a good idea

Developing the Facebook Application for the Penn State University Libraries Questions…

Developing the Facebook Application for the Penn State University Libraries

Developing the Facebook Application for the Penn State University Libraries Resources Facebook White Paper Facebook API Developers Guide Facebook Developers Wiki Chris Stubbs Binky Lush lush/2008/04/