Presented by Gadhamsetty Ramesh 1

 About YouTube  Founders  Facts  YouTube Marketing  Best Practices of YouTube Marketing  YouTube Insight 2

 YouTube is an internet website that specializes in publishing user-posted video clips.  As of early 2007 YouTube is one of the top ten most popular websites on the internet. 3

Chad Hurley Co-founder and CEO of YouTube Steve Chen Job Co-founder and CTO of YouTube Jawed Karim Co-founder 4

 YouTube domain : 14th Feb, 2005  70% of YouTube’s traffic comes from outside the U.S  Average person spends 15 minutes a day on YouTube  The first video was posted by Jawed Karim on April 23 rd “Me at Zoo”  Lady Gaga’s “Bad Romance” the most popular video on YouTube, has been viewed 250 million times. 5

 Best Marketing tool  No restrictions  Comments  More diverse your products & services, the more customer you have  Reach every one

1. Create and Customize Your Own Channel 2. Upload all videos 3. Promote Your Video 4. Leave Video Responses 5. Create Short Form Viral Content 6. Annotations

 Organize videos  Advantages of having YouTube channel  Ability to arrange all in a single location with YouTube URL  Linking to your website URL  Chance of creating playlists 8

 Customizing Features  Bulletin  Settings  Theme & Color  Modules  Tip  Video and Playlists 9

 Open all videos to YouTube  Provide  Searchable titles  Descriptions  Tags  Keep videos up to date  Keep content fresh with regular updates 10

 YouTube provides number of self-promotion opportunities  Embed your videos in your blog  your YouTube link  Write an article about your video and post it to article directories and forums  Post your video to LinkedIn, Facebook, Twitter and your other social networks 11

 Leave video response to another user’s clip  The videos can be of previously downloaded, uploaded there and then, or direct from your webcam 12  Important things to remember  Keep it relevant  Choose your target video well  Strike at the right time

 Attractive, Informative  Videos of 5 minutes or less  If video size is large do segments 13

 Video Annotations is a new way for you to add interactive commentary to your videos!  Types of Annotations  Speech Bubbles  Notes  Spotlight  Entire Annotation part  Use Annotation:  For background information  For creating stories  For linking to other videos 14

1. The Bed Intruder song ( 2. TIK TOK KESHA Parody ( ) 3. Greyson Chance Singing Paparazzi- Lady GagaLady Gaga ( ) 4. Annoying Orange Wazzup ( ( 5. Old Spice | The Man Your Man Could Smell Like ( )

 YouTube’s analytics and reporting tool  Features  Number of views/relative popularity over an interactive timeline  Information on how people came to discover your video  Demographic information of those watching your videos  How the community is engaging with your video  Relative audience attention as they watch your video 16

View & Popularity 17

Where did my Views come from? 18

Who is watching my Videos? 19

Community  Track no. of ratings, comments or favorites within a period per view  Track from which the country the Viewers are. 20

21