Introductory Comments about LED 311 Course Text The Power of Framing Dr. Joanne E. Nottingham Source: The Power of Framing by Gail Fairhurst (2012)

The POF text has three audiences & one message 1. Leaders and Managers 2. MBA Students 3. Communications Students  Framing is the act of communicating a concept (and a concept is a structured way of thinking).

Chapters by Focus Area Ch. 1 – Framing Introduction as a DIAGNOSIS (your sensitivity to framing, framing style, and ways for you to meet framing challenges in various leadership situations) Ch. 2 – Framing as a SKILL (cultural context, cultural content, mental models, core framing tasks)

Chapters by Focus Area Ch. 3 – Framing as a SCIENCE (conscious & unconscious learning processes for priming) Ch. 4 – Framing as an ART FORM (how to craft & create memorable messages, & combine frames for maximum effect)

Chapters by Focus Area Ch. 5 – Framing as an EMOTIONAL CONNECTION (by priming for spontaneity and reframing) Ch. 6 – Framing as an ETHICAL COMMITMENT

Chapters by Focus Area Ch. 7 – Framing as a CONTEXT FOR LEADERSHIP Ch. 8 – Framing as a SET OF APPLICATIONS