1. Context Sensitivity Recognizing Opportunities & Constraints
“An ability to read the context
directly affects framing effectiveness.”
(1996, p. 80)
Dr. Joanne E. Nottingham

2. Context Defined How people think What people expect ~~~~~~~~
Being insensitive to context can be destructive. (1996, p. 98)
Dr. Joanne E. Nottingham

3. Leaders can learn how to:
Interpret and evaluate, or read, a context
Cultivate a context
Recognize the constraints of a context
Impact the flow of communication
Dr. Joanne E. Nottingham

4. Leaders must examine the frame for 5 things:
Contextual Influences
Permeability
Consistency
Reality
Timing
Dr. Joanne E. Nottingham

5. Contextual Influences
Knowing the culture (values & beliefs)
Cultural Norms – thoroughness, speed, valuing, risk-taking, appearance, conformity
See DocNott’s notes on culture
See AOF p
Dr. Joanne E. Nottingham

6. Permeability
Having the capacity to embrace new elements (a key part of examining the frame)
AOF p
Dr. Joanne E. Nottingham

7. Consistency Based on an internal compass or principles
Allows for adaptation to current circumstances
p (Example on p. 91)
Dr. Joanne E. Nottingham

8. Reality Acquisition or development of appropriate mental models
Are you making the situation fit your mental model?
Are you developing a mental model based on the data of the situation?
How do you handle mixed or inconclusive evidence if you have extremely strong beliefs?
Dr. Joanne E. Nottingham

9. Timing
Make timing appropriate through the assessment of the context for the use of:
Proactive Framing
Retroactive Framing
Dr. Joanne E. Nottingham

10. Proactive Framing
Moving deliberately to improve success, or to head off possible difficulties or failures
Dr. Joanne E. Nottingham

11. Retroactive Framing
Reflection and management of meaning after accurate perspective has been regained
Dr. Joanne E. Nottingham