© CMS made easy 2010 How to get Pulled on the Internet David Saul, MD Get found (flirt) Get liked (wear lipstick) Get pulled! Edit your own Website Manage your own SEO

© CMS made easy 2010 Punch above your Weight Customer loyalty is no longer a given Most people check out the competition before buying People will buy online if they can

© CMS made easy 2010 Internet Marketing Take Mr Google Searcher, online at 1:00 am. He wants to buy a new drill to put some shelves up.… What he is looking for may not be what he should buy. Your pushy sales message may not be what’s on his mind. 1.He is ready to buy 2.May respond to brands, but will compare 3.He knows what he is looking for and will PULL it from his searches

© CMS made easy 2010 Findability - SEO Search Engine Optimisation (SEO) The things you do to a Web Page to make it ATTRACT Search Engines. This doesn’t necessarily get you on Page 1, but it is an essential pre-requisite. What gets you on page 1 is Website Promotion … Use good URL and Page File Names Research Keywords Write good Content Use all the Tags Use a Sitemap and Robot files

© CMS made easy 2010 Findability - SEM Web & Search Engine Marketing (SEM) The things you do to a Website to make it POPULAR on the web. Get good, relevant external LINKS Register (Google, Alexa, DMOZ, Yahoo, 500+ more!) Submit Articles Start a BLOG Send out Press Releases e.g. Promote Bookmarking e.g. Socialise - Twitter, Facebook, LinkedIn Publish Multi-Media Join in – forums, comments … Newsfeeds

© CMS made easy 2010 High Page Ranking Good SEO Good SEM “Findability”

© CMS made easy 2010 You got Pulled – now Push Landing Pages An Optimised Page, designed to get PULLED Two stage process The Search Engine View (get pulled) The first page seen on your website (first kiss)

© CMS made easy 2010 Like Me Landing Page If you’re lucky, you’ll get 2 seconds to sell your message.

© CMS made easy 2010 Findability Internet Marketing (SEM) Good SEOGood SEM Good Landing Pages more Leads more Sales &

© CMS made easy 2010 The Landing Page Rules Latest survey of top Leaders in the SEO industry. Download your FREE copy Try our site assessment test online. Click here to start. Sign up for our free CMS and SEO Newsletter. Register See back copies. 27 Top Tips for Search Engine Optimisation Look what some of our clients have achieved. 1.Bold confirmation you’re in the right place 2.Clear and simple 3.Limited navigation – Looks professional (1/2 second judgement), uncluttered, not brassy … – Clear HEADING saying “Hey – we do Simple CMS stuff” – Reason to buy “Cheap CMS – deal ends Saturday” Summary benefits – Clear CALL TO ACTION - e.g. Complete our form (prominent – he’s ready to buy)

© CMS made easy 2010 In Summary… Design and Optimise Landing Pages Promote the Website Measure and Improve Research Keywords

© CMS made easy 2010 More Training Other Webinars from CMS made easy How to Research Keywords SEO in detail Google Adwords How to create Landing Pages For further details

© CMS made easy 2010 Useful Links Keyword Tools adwords.google.com/select/KeywordTo olExternal Publication Technical Tools References

© CMS made easy 2010 On the Internet, nobody knows you’re a dog! Edit your own Website Manage your own SEO David Saul Strategic Growth programmes Websites Content Management SEO and SEM programmes Training & Support