EPR for Egypt - By Satvinder. ePR for eTourism SPEAKER-FACILITATOR Ms. Satvinder Sandhu CEO, Bluegill Communications Dubai, UAE www.blue-gill.com Mobile.

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Presentation transcript:

ePR for Egypt - By Satvinder

ePR for eTourism SPEAKER-FACILITATOR Ms. Satvinder Sandhu CEO, Bluegill Communications Dubai, UAE Mobile Skype: bluegill.communications

watch?v=D3qltEtl7H8 ENGAGE YOUR CONSUMER

Evolution - online consumer

What is ePR?

NO

ePR is a conversation Powered by the Internet

Leverage the power of the Internet to deliver your message by engaging your customer in a conversation. How? Technology - - RSS (Really Simple Syndication), Blogs, Podcasting, and Press Release Optimization Why? Build a 2-way relationship Enhance the publishing process, syndicate messages, and enable measurable results. Electronic Public Relations (ePR)

1.newsletter editors 2.travel editors 3.lifestyle writers 4.travel bloggers 5.travel podcasters 6.online producers 7.travel sites 8.hospitality websites 9.tourism marketing media 10.hotel marketing outlets 11.destination marketing sites 12.travel directories 13.online freelance journalists 14.travel experts who understand travel, destination marketing, hospitality, online tourism, web 2.0, and online marketing ePR Community for eTourism

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1.Dramatically increase your organization's Internet visibility 2.Boost search engine performance 3.Track pick-up and online visibility 4.Use your press release to get feedbacks and social interaction from the readers 5.Include a digital strategy to monitor, reach, and work with the blogs and sites relevant to your brand 6.Bloggers and podcasters are alternative media channels and nobody likes corporate commercial pitching 7.As your content gets published online, it will assist in gaining search engine rankings by getting a link back to your own site 8.Evaluate your overall search engine strategy when releasing information or putting out press releases 9.With digital press releases being an option in your digital PR strategy – you can now tell your story by including images, audio, and video – all of which can increase the chances of a story pick up and media hit 10.It also means your online promotional efforts should factor in: new media lists, new contact procedures, web 2.0, deciphering online media opportunities and determining the best ways to engage this new online audience ePR Benefits & Considerations

Net-Newsers I.e. & E.g.: 13% of Americans who rely mainly on the internet for their news...who can access the internet easily whether it be a lap top, Blackberry or iPhone. Future of Readers & Newspapers

Questions?

Speaker-Facilitator Satvinder Sandhu Bluegill Communications Dubai, UAE Mobile Skype: bluegill.communications